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Pitch Maintenance

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

According to DDB, Melbourne, The world would be a better place if more countries played cricket. Because when you take a close look at the game's 42 Laws laid down in 1788, it's obvious the good men of the MCC intended cricket to be much more than an excuse for blokes to throw a ball at each other and get sunburnt on a Saturday afternoon. Cricket is a game that teaches young men how to be gentlemen. Indeed, its laws read like a master class in the rules of civil society. A code that was essential in a time when men ran everything. But just as important probably more so now the boundaries are much less well defined.The rewriting of the MCC's 42 Articles for Cricketers Arms Lager was inspired by our Dads and the blokes they played cricket with; Australian men who applied the game's spirit of decency, fair play and the regular need to laugh at yourself to every aspect of their lives.

Print advertisement created by DDB, Australia for Cricketer's Arms Lager, within the category: Alcoholic Drinks.

Advertising Agency: DDB Group, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Creative Director: Brendon Guthrie
Art Director: Tim Holmes
Copywriter: Brendon Guthrie
Head of Art: Tim Holmes
Agency Producer: Lee Harrington
Retoucher: Glenn Pyke
Photographer: Getty Images
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Roger Keynes's picture

Pill!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

CAL - cricket's for beer - lol.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

iambusy's picture

nice

iambusy
Activity Score 2219
Copywriter |

busy.

MicheleVirgilio's picture

good

MicheleVirgilio
Activity Score 2617
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