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Creative team

Published/Aired: 
June 2007
 Creative team

Description

Homeless and disable people are helping many advertising professionals to achieve success. Not mentioning the ones wounded in wars and the ones infected with AIDS, who are always giving a helping hand. But, isn’t it the other way around? Next time you have a brilliant idea for a starving nation, war refugees or AIDS victims ad, remember to ask yourself this: brilliant for whom?

Clube de Criação do Rio de Janeiro
www.ccrj.com.br

Caption

I’ve made a creative team win a lion at Cannes.

Advertising Agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Marcelo Lobo
Copywriter: Rafael Pitanguy
Photographer: Gustavo Malheiros
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justpassingby's picture

Dammmmnnn thats powerfull. The truth hurts.

justpassingby
Activity Score 1368
Other
sac's picture

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sac
Activity Score 10
justpassingby's picture

i agree sacadelic, but lets ask ourselves this question. Did Giovanni+Draftfcb do it for the same reason?? Why did they post it on adsoftheworld? will they send it to awards? it would be sad if they did.

justpassingby
Activity Score 1368
Other
sac's picture

-

sac
Activity Score 10
justpassingby's picture

To submit to awards costs alot of money, it aint free.

Id rather they would use the money and give it to charity.

justpassingby
Activity Score 1368
Other
A. J. SMITH's picture

I think if the card read, 'I've helped a client feel good about themselves' it would be closer to the truth.

A. J. SMITH
Activity Score 2822
Joker's picture

ok..So how much money did Giovanni+Draftfcb Rio de Janeiro, Brazil donated for those " models" on the ad?... Because it looks to me that it is bitting it's on tail...If you do that for the reasons they so proudly present on the ad they should not be entering any awards with it...but I'm sure it will be in cannes this year...I bet a meal it will.

Joker
Activity Score 85
Art Director
A. J. SMITH's picture

urely its the clients who pay for the phography, thats the way it works everywhere else, why would it be different at Giovanni+Draftfcb Rio de Janeiro, Brazil?

I think you meant how much did Clube de Criação do Rio de Janeiro pay the models?

A. J. SMITH
Activity Score 2822
Babi's picture

It's kind of true yes, but organisations increase awareness with those ads which make them raise more money. Money that will in turn be beneficial to these people.
In short: no ads = no money = no help...
http://lalbumnpo.wordpress.com

Babi
Activity Score 152
Other |

--------------------------------------------
http://lalbumnpo.wordpress.com the very best of non profit campaigns

drunk dave's picture

Do you know the amount effort it takes to get a pro-bono ad done properly? Asking favours from photographers, retouchers, get that one freee media flighting. Yes we deserve awards, after that the client can take his award winning work and flight it as much as he wants. Stop whining and start winning.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Charlie Pratt's picture

I like these ads, but it's terribly ironic how they are making their point. It's like fighting the porn industry with ads of nude (yet ethical) models.

Charlie Pratt
Activity Score 427
nemesis's picture

the creative team for this ads will win a cannes lion :::

nemesis
Activity Score 765
Creative Director
tantrik_indian's picture

This creative team used the poor for no good use. They wont even help the poor in any intangible way too.
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Advertising Pawn's picture

Terribly ironic and brilliant at the same time.

http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
Other |

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Join the rarely updated ad orgy here: http://www.advertisingpawn.com

chinaski's picture

brilliant for both sides. it's a symbiosis.
this campaign is non-sense.

chinaski
Activity Score 951
Copywriter
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