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100% cotton blouse

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Copywriter: K.S. Gopal

Print advertisement created by Kobeso, United Arab Emirates for Crane Paper, within the category: Office Equipment.

Caption

Recycled cotton collection
Crane Paper

Advertising Agency: Kobeso, Dubai, UAE
Executive Creative Director: Komal Bedi Sohal
Art Director / Copywriter: Komal Bedi Sohal
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ace85le's picture

Quite literal approach.

ace85le
Activity Score 3935
Marketing Manager |

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MadManNYC's picture

I like its simplicity. The visual approach works on a global level. Love the 8.5 x 11 cut out. I just wish that each ad wasn't essentially the same execution (clothes with cut out and different person). What other items are used to make their paper? A couch cushion or bed sheet? Maybe a window curtain (perhaps revealing something naughty). Etc...

MadManNYC
Activity Score 109
Creative Director
kleenex's picture

I agree with you on using more than clothing.

kleenex
Activity Score 51110
Web Designer/Developer
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