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Crane

Published/Aired: 
February 2007
 Crane

Description

Paul Phare's series of artworks, "A glimpse behind the mask of Dow" is a personal response to Dow Chemical's "human element" advertising campaign, on which Dow has spent $30 million. As those harmed by Dow's poisons are some of the poorest, most helpless people on the planet, they can't match this spend, but they have something more valuable than dollars. They have you. Please download these posters and spread them widely.

Advertising Agency: Jamrach & Sons, Brighton, UK
Creative: Paul Phare
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Rog's picture

Bill Bernbach once said "the magic is in the product".
There's nothing more astounding than the truth.
Clear your desk out, Dow.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

coldplayer's picture

Amen.

coldplayer
Activity Score 18
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