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Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by RGA, Brazil for CPD Prevention and Citizenship, within the category: Public Interest, NGO.

Caption

Aids kills. Be safe.

Advertising Agency: RGA Comunicação, Recife, Pernambuco, Brazil
Creative Directors: Alexandre Pons, Daniel Zago
Art Director: Alexandre Pons
Copywriter: Sergio Aires
Illustrator: NutsLocomotyva
Photographer: NutsLocomotyva
Additional credits: Tico Moraes
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ofband's picture

Excellent ! good idea, good execution ! Good position too ; )

ofband
Activity Score 83
Graphic Designer |

You can do it !

tamer samy's picture

Shocking..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

morse's picture

It's good, but the church is better.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

joelapompe's picture
joelapompe
Activity Score 3853
sunfe2009's picture

so so....

sunfe2009
Activity Score 19
MidasTouch's picture

I don't like it. At all.
And the church, wtf. This kind of messages need to be subtile in order to warn people, to make them think; not to shock them.
(imho)

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

kleenex's picture

I am going to agree with you...

kleenex
Activity Score 51098
Web Designer/Developer
AdsWriter 2504's picture

amazing.

AdsWriter 2504
Activity Score 78
Copywriter at Instituto Peruano de Publicidad
picopalqlea's picture

wow, are you guys serious? this is not that good at all. just a little below the average brazilian standards.

picopalqlea
Activity Score 999
Themadartist1972's picture

the one done before for smoking is still better. the visual was more impressive than this one

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Néstor's picture

literal

Néstor
Activity Score 126
Copywriter |

ZappingLatam.com

ace85le's picture

Doesn't work for me. For both ads they almost equate pleasure to death and make it seem like having sex itself will lead to death. Hello? You should encourage people to have safe (AND pleasurable) sex instead of not to have sex at all. Duh. To naked to be smart.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Alexandre Pons's picture

The announcement is exactly for stimulating the safe sex. With protection.

Alexandre Pons
Activity Score 2
Creative Director
bhuvneshwar.chd's picture

idea is transparently clear.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Gadkhom's picture

Looks similar to this french canadian campaign too:
http://www.cocqsida.com/mediatheque/campagnes/le-sida-ne-pardonne-pas....

Gadkhom
Activity Score 2
AlexM's picture

They should have shot them there instead of combining two photographs. At least, could imitate light and settings. Good idea, but the execution could be more realistic.

AlexM
Activity Score 131
Photographer at Photographer |

High-end Photo Retoucher | Stock photo archive

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