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Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by RGA, Brazil for CPD Prevention and Citizenship, within the category: Public Interest, NGO.

Caption

Aids kills. Be safe.

Advertising Agency: RGA Comunicação, Recife, Pernambuco, Brazil
Creative Directors: Alexandre Pons, Daniel Zago
Art Director: Alexandre Pons
Copywriter: Sergio Aires
Illustrator: NutsLocomotyva
Photographer: NutsLocomotyva
Additional credits: Tico Moraes
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Highest Rated

ace85le's picture

Doesn't work for me. For both ads they almost equate pleasure to death and make it seem like having sex itself will lead to death. Hello? You should encourage people to have safe (AND pleasurable) sex instead of not to have sex at all. Duh. To naked to be smart.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Themadartist1972's picture

sex and church ? i am not sure. leave it for madonna

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
ofband's picture

sexual relation in church :o isn't that a sin ? but the act on coffin is a good idea.

ofband
Activity Score 83
Graphic Designer |

You can do it !

morse's picture

I quite like it but I can see why people could take offense. It's not about the church. It's about death.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture

Yeah, I thought of this too. I prefer the tombstone approach.

thedesignaddict
Activity Score 5403
Art Director at Freelance
atb2005's picture

Agreed. The original is nearly always better.

atb2005
Activity Score 13557
Winged's picture

Brilliant concept.....

Winged
Activity Score 23
Copywriter at Orion Communications |

namrata

lessismore's picture

The same, but in a room, and the coffin instead of the bed. That could be a winner.

lessismore
Activity Score 251
Graphic Designer
MidasTouch's picture

I like the link, the statues one!
Much more subtile!

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

abake's picture

Agreed, the church surrounding confuses the entire idea, but it's a good concept.

abake
Activity Score 1262
RMG Connect Colombia
AdsWriter 2504's picture

I like the concept, I know it could be better.

AdsWriter 2504
Activity Score 78
Copywriter at Instituto Peruano de Publicidad
ace85le's picture

Doesn't work for me. For both ads they almost equate pleasure to death and make it seem like having sex itself will lead to death. Hello? You should encourage people to have safe (AND pleasurable) sex instead of not to have sex at all. Duh. To naked to be smart.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Glut's picture

obvious, lame

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
jatoba's picture

Muito bom! Acho interessante a forma chocante e literal de expor a causa. Chega de piadinhas, trocadilhos e pilhérias. Levou a sério. Parabéns! O mesmo vale para a peça da sepultrura.

jatoba
Activity Score 32
Art Director
mayii's picture

CRAP!!!

mayii
Activity Score 16
Art Director at Senior Art Director
arpicsulo's picture

is not a fresh idea

arpicsulo
Activity Score 28
Art Director
Marko Gucunski's picture

For church, you could have used some boys... To be more relevant, you know.

Marko Gucunski
Activity Score 31
Art Director at Freelancer
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