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Hook

Agency Network: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by Grey, Argentina for Covergirl, within the category: Health.

Advertising Agency: Grey, Argentina
Executive Creative Director: Pablo Gil, Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Directors: Tomás Duhalde
Copywriter: Rodrigo Greco
3D Studio: Mosh VFX

Comments (16)

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Highest Rated

Yorch19's picture
Yorch19
Activity Score 48

Great idea and good photography

"Imagination is more important than knowledge"

morse's picture
morse
Activity Score 18024

Like this simple idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rehpani's picture
rehpani
Activity Score 312

CON ESTE MISMO PRODUCTO
SE GANARON UN CANNES EN EL 2009!!!

Y GREY ARGENTINA FUE NOMBRADA LA MEJOR
AGENCIA DEL MUNDO DE LA RED GREY!!!

FELICITACIONES MUCHACHOS =)

Geimima's picture
Geimima
Activity Score 824

we are men and we are fish

life is a playground

saidukaringa's picture
saidukaringa
Activity Score 278

Unbelievable : I like this one...... But how much this going to work among girls?

Saidu Karinga
The Idiot

sintra's picture
sintra
Activity Score 699

yep , how do the ladies see it ?

AssassinX's picture
AssassinX
Activity Score 1329

Yeah Im also worrying abt it...

Nice idea tho.

Yorch19's picture
Yorch19
Activity Score 48

Great idea and good photography

"Imagination is more important than knowledge"

Istiko's picture
Istiko
Activity Score 165

very cool

mas.minhthu's picture
mas.minhthu
Activity Score 52

Oops, it hurts? O.O

Girls, remember: Beauty hurts. haha

Nice idea anw; but I wish those curves of the hooks could look better somehow, especially at the start of the "eye".

I got nothing but a mind and a smile

Molecule's picture
Molecule
Activity Score 435

cool idea

tytpol's picture
tytpol
Activity Score 777

Nice'n'simple.

Tommy G.'s picture
Tommy G.
Activity Score 897

Very simple and efficient.

Misstree's picture
Misstree
Activity Score 425

As a woman, for me this ad just suggests pain. It gives me the impression of heavy eyelashes (which most mascaras tend to do anyways) and the icky, sharp pain of it all!!

.............................

Not all who wander are lost.

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

Nice

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

I like it but i don't think it's gonna work with women.

CG

dr_alfonso_bremel's picture
dr_alfonso_bremel
Activity Score 179

Great! Simple. Never done before.

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