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Country, 3

Published/Aired: 
January 2007
 Country, 3

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Description

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Come to Burger King Country.
SURGEON GENERAL'S WARNING: The smeel of Burger King french fries causes everyone around you become hungry.

Advertising Agency: .start, Germany
Creative Director: Marco Mehrwald
Copywriter: Bernd Nagenrauft
Art Director: Gesine Schmidt
Photographers: Volker Dautzenberg, Manfred Kirchmayr
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pixelbomb1's picture

would be nice if he dipped the tip in ketchup.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

aj's picture

then it wudnt look like a cigi!
it would end up looking like that classic burger king 'fiery fries' ad.
also, here i guess there's an allusion to the malbro man.

dont like these ads much anyways.

aj
Activity Score 168
Art Director
eslametman's picture

too indirect to miss the point

eslametman
Activity Score 74
Art Director |

Eslam Etman

kre8's picture

dont know how smart it is linking an already well-known brand (BK) with a cigarette brand...
might have been good 20 years ago, but today, this sort of thing would flop in most markets i suspect.
and if this campaign has been made specifically for awards...it should be working alot harder.
right now, the link between BK and the Marlboro Country is tenuous at best.

kre8
Activity Score 989
Copywriter
johann.s's picture

and again the marlboro man ... juhu

johann.s
Activity Score 112
Art Director
chintan ruparel's picture

i think these are pushing it 2 much, they're trying real hard! and i hate the warning thingy in the ad...its so wannabe'ish...

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Pouts's picture

I remember an Ad in 2003 for Chupa chups (or something like that) lillipops, it was featuring a the famous Cowboy with a Lollipop, the head line said: Come Back to where the flavour is. In my opinion much better than this series.

Pouts
Activity Score 693
Art Director
Ainadaliel's picture

Crispin POrter + Bogusky does it better.

Ainadaliel
Activity Score 271
Copywriter
fotdot's picture

hmmmm... the Marlboro campaign has been parodied so much. Trying to look for something in this, but I'm not quite sure about them.

fotdot
Activity Score 673
Creative Director
snagesh75's picture

I think only hardcore smokers will feel to buy these fries....but it will end up with buying few more packets of Marlboro instead of French fries....

snagesh75
Activity Score 58
Art Director at M & C SAATCHI
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