June 2007

Know what it's like to be worshipped. Adopt a dog.

Advertising Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Andy Greenaway
Copywriters: Jagdish Ramakrishnan, Roger Makak
Art Directors: Richard Copping
Photographer: Jeremy Wong
Illustrators: Richard Copping, Niharika Hukku
Retouching: Magic Cube
Account Service: Joel Clement

Comments (21)

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TopJeff's picture
Activity Score 479

Really creative. Definitely gets the point across. I like all the little details (the remote control, the newspaper, the slippers... all the traditional cliches actually fit here).

The only thing I'm not sure about are all the "angel dogs" around with halos and wings. It almost implies that they have all died before.


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k-rocka's picture
Activity Score 426

Maybe they have - that's why the guy needs to adopt a new dog.

undertoys's picture
Activity Score 50

love it

griffin7's picture
Activity Score 76

It's beautiful. If I didn't have a dog already I'd adopt one.

Rog's picture
Activity Score 6080

Ethereal art direction. Great strategy.

>>>> That's not an ad. THIS is an ad.

I think Im good tats why Im here's picture
I think Im good...
Activity Score 48

For crying out loud - r they encouraging owners who r so self absorbed, full of themselves to CARE for these nice animals? They'll be starved to death, look at that guy - he looks like a wife beater and a major drunk. You adopt dogs becos of the affinity and affection between the owner and the dog- not becos u will be worshipped. No wonder all the other dogs have died and r praying for this man. Tasteless.

deep_tracy's picture
Activity Score 588

my thoughts exactly. getting a dog to be worshipped is like getting married to get a blowjob.

esia's picture
Activity Score 239

in germany we got an adage for your thinking: "gescheit, gescheiter, gescheitert." translated it means: "clever, more clever, screwed up"

these ads are damn great. its not the job of an ad to judge about people to get a dog or not ;-)the ads job is to make them interrest in ;-)


Let’s do something great together.

itch's picture
Activity Score 806

woahhhhhhhhhhhh.. this is beautiful!

it's not how good you are. it's how good you want it to be *

* it's not how good you are. it's how good you want it to be *

chintan ruparel's picture
chintan ruparel
Activity Score 1516

same reaction...Whhhoaaa! this is kick-ass work!

~ old habits die hard, older ones never do ~

eltipo128's picture
Activity Score 18

"The lord and Master" LOL. Congratulaciones.

Joe76's picture
Activity Score 762

Beautiful!! Great job!

sunan's picture
Activity Score 16

respect to the team for doing such great ads. I would frame them! x

Beatboxer's picture
Activity Score 1517


Tremendous!!! Fantasticv illustration.

deep_tracy's picture
Activity Score 588

meticulous art direction of lazy thinking. why?

first, they didn't even bother to understand what makes a (good) pet owner. like i think im good said, that poor excuse for a human being is the least ideal pet owner.

second, a pet thinking its master is god isn't a new insight. i've known that since i was five. so can anyone tell me how this is creative? i'm not saying a popular joke or belief can't be creative. it can be, if used laterally, in a totally new, unexpected way. for instance, we use the same insight, of a dog worshipping it's owner, for a condom ad. now that would be creative. but this one is not. it's as straight as the crowd in a cher concert is not. the ad is about pet ownership and the tired insight is about pet ownership.

but most importantly, even if i don't analyze it like that, as a pet owner myself, this totally turns me off.

yang's picture
Activity Score 4

wow, that's Beautiful!!!!

zebrugos's picture

You guys make me sick..this is a piece of art.
Stop being jeaulos!

deep_tracy's picture
Activity Score 588

piece of art? haha. right. put this in any gallery and it would stick out as ugly and stupid. it wouldn't even have 1% percent of the artistry of the ugliest painting there. and as an ad, this just doesn't work. stupid and lazy.

pim's picture

do u know who was the artist of this original painting?

ivan's picture

Illustrators: Richard Copping, Ronojoy Ghosh, Niharika Hukku
Retouching: Magic Cube

witness505's picture
Activity Score 137

All those god... Anyone smell hater?