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Couch

Published/Aired: 
December 2007
 Couch

Description

Lately in South Africa there have been many power outs due growing infrastructure. So everybody should get the ER Lamp that turns on when the lights go off. Who knows what we could be enduring in the dark in our everyday lives. This campaign uses night-vision to demonstrate just that. Be it someone drinking water from grandpa’s false teeth cup, sitting on a sleeping child or missing the toilet bowl.

Caption

Scary things happen in the dark

Advertising Agency: DDB Johannesburg South Africa
Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Copywriter: Claudi Potter
Photographer: Clive Stewart
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Highest Rated

Michael Wolmans's picture

I think this is great. Definitely gonna pick up some metal

Michael Wolmans
Activity Score 94
Copywriter
Pogi5's picture

LOL this is funny.

Pogi5
Activity Score 253
Art Director at Vancouver, BC
umeshmisra's picture

it's nice

umeshmisra
Activity Score 42
Vasant Creative catalysts
supersupergirl's picture

LOL

supersupergirl
Activity Score 294
Copywriter at JWT
Michael Wolmans's picture

I think this is great. Definitely gonna pick up some metal

Michael Wolmans
Activity Score 94
Copywriter
Fatty3's picture

ROFL

Fatty3
Activity Score 37
University of Potsdam
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