Description
Model Maker: Mark Borow / McConnel & Borow, Inc.
Digital retoucher: Simon Eugster
Print advertisement created by McGarrah Jessee, United States for Costa Sunglasses, within the category: Personal Accessories.
Creative Directors: Dave Holloway, James Mikus
Art Director: Tim Cole
Copywriter: Brian Jordan
Illustrator: Doug Carrier
Photographers: Adrian Mueller, Fabrik Studios
Are those fishes made out of sunglasses? Props people. Props.
What the hell is the copywriter doing in the credits by the way?
exactly. good writers think visually, too. only a prima donna AD would make a stupid comment like that above.
All comments above are ignorant.
And, I would rather say that we are all Creatives > some specialize in the field of Copywriting, others Art Direction.
Whether the team consists of CW+CW, AD+AD or Copywriter+Art Director, they come up with ideas together(!) to achieve a common goal for their dear client.
Keyword: Team.
Comment the ad, not the workers.
and who said the contrary?
if I'm not specific is because it's obvious that is the idea of all the creative team
¬¬
No, it's not obvious.
Sometimes a Jr. Account might come up with a great idea. Or a planner. Or a janitor, in just the right place when the team is working overtime.
Again,
read my last line, previous post.
Thanks.
that's why janitors and copywriters can have ideas too
:)
Sorry but i don't understand, can anyone explain me?
Is just for the name "costa" that they created a fish? or you can see down the water???
http://costadelmar.com/BeOutThere/Scrapbook/
"The cool blue lenses on my 580 Jose's lured the fish in", says one user.
I'm always surprised when I see a young teenager claiming this is 'done to death' or 'old'
I like stuff like this, more art less fluff!...kinda like what was done for ASICS with the ping pong balls recently...it was different
these are the things clients aren't wiseenough to try to do for themselves... make art.
Been nice had each ad were not so identical in terms of using just the fish in the visuals.
Art work is good and i think, few words of copy could make more clear about the product....
a very fishy series...
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