Agency Network: 
June 2011

Model Maker: Mark Borow / McConnel & Borow, Inc.
Digital retoucher:­ Simon Eugster

Print advertisment created by McGarrah Jessee, United States for Costa Sunglasses, within the category: Personal Accessories.

Advertising Agency: McGarrah Jessee, Austin, Texas, USA
Creative Directors: Dave Holloway, James Mikus
Art Director: Tim Cole
Copywriter: Brian Jordan
Illustrator: Doug Carrier
Photographers: Adrian Mueller, Fabrik Studios

Comments (20)

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charlottebree's picture
Activity Score 84

Are those fishes made out of sunglasses? Props people. Props.

What the hell is the copywriter doing in the credits by the way?

niniasufle's picture
Activity Score 407

copywriters can have ideas too :)

dean viii's picture
dean viii
Activity Score 1686

exactly. good writers think visually, too. only a prima donna AD would make a stupid comment like that above.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

All comments above are ignorant.

And, I would rather say that we are all Creatives > some specialize in the field of Copywriting, others Art Direction.
Whether the team consists of CW+CW, AD+AD or Copywriter+Art Director, they come up with ideas together(!) to achieve a common goal for their dear client.
Keyword: Team.

Comment the ad, not the workers.

niniasufle's picture
Activity Score 407

and who said the contrary?
if I'm not specific is because it's obvious that is the idea of all the creative team

Nike Diesel's picture
Nike Diesel
Activity Score 13630

No, it's not obvious.
Sometimes a Jr. Account might come up with a great idea. Or a planner. Or a janitor, in just the right place when the team is working overtime.

read my last line, previous post.

niniasufle's picture
Activity Score 407

that's why janitors and copywriters can have ideas too

kleenex's picture
Activity Score 50128

Screw the Sunglasses, I want the Fish instead....

Manus_Arriba's picture
Activity Score 111

Sorry but i don't understand, can anyone explain me?
Is just for the name "costa" that they created a fish? or you can see down the water???

atb2005's picture
Activity Score 13557

"The cool blue lenses on my 580 Jose's lured the fish in", says one user.

gadgets's picture
Activity Score 1063

old idea, nice execution.
marketing efficiency: 6

abake's picture
Activity Score 1262

Done to death, nothing new here.

elyoshiro's picture
Activity Score 546


Tommy G.'s picture
Tommy G.
Activity Score 897

I'm always surprised when I see a young teenager claiming this is 'done to death' or 'old'

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

I like stuff like this, more art less fluff!...kinda like what was done for ASICS with the ping pong balls was different

these are the things clients aren't wiseenough to try to do for themselves... make art.

Ed Rapport's picture
Ed Rapport
Activity Score 724

Been nice had each ad were not so identical in terms of using just the fish in the visuals.

purshotham's picture
Activity Score 457

Art work is good and i think, few words of copy could make more clear about the product....

bathsheba's picture
Activity Score 220

bwhahahaha... no.

jackblack's picture
Activity Score 2357


ace85le's picture
Activity Score 3935

a very fishy series...


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