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Agency Network: 
Published/Aired: 
June 2011

Description

Model Maker: Mark Borow / McConnel & Borow, Inc.
Digital retoucher:­ Simon Eugster

Print advertisement created by McGarrah Jessee, United States for Costa Sunglasses, within the category: Personal Accessories.

Advertising Agency: McGarrah Jessee, Austin, Texas, USA
Creative Directors: Dave Holloway, James Mikus
Art Director: Tim Cole
Copywriter: Brian Jordan
Illustrator: Doug Carrier
Photographers: Adrian Mueller, Fabrik Studios
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pez's picture

Oh! Yeah! so now you can create fishes with your sunglasses!

pez
Activity Score 1804
Creative Director
atb2005's picture
atb2005
Activity Score 13557
MidasTouch's picture

Lol....

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

anoldasgupta's picture

the concept of this ad is not that shouting................nable to expain its innermeaning...can anyone got it........pls help me im understanding the idea......

anoldasgupta
Activity Score 85
Graphic Designer at COMUNICS marketing services pvt. ltd.
Xela's picture

In their defence, I'd say that the concept revolves around the "sleek" attribute: sleek glasses, just like a fish. But it's probably something much more basic, like "Me Costa, I help see fish" (pound their chest with fists twice).

Xela
Activity Score 2
HellFish's picture

Good art. Poor idea.

HellFish
Activity Score 185
Copywriter
Nike Diesel's picture

Sorry, but this kinda sucks.

Nike Diesel
Activity Score 13630
Art Director
Ed Rapport's picture

Great. Just what my poor eyes need. An expensive pair of sunglasses that make me see mechanical fish.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
purshotham's picture

Treat for eyes...

purshotham
Activity Score 457
adgoodie's picture

Wearing sunglasses gets me fish? Maybe crabs? Whaaaat?

adgoodie
Activity Score 194
Copywriter
raw tuna's picture

Nice art

raw tuna
Activity Score 837
General Manager
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