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Wor

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

For this campaign, all the prints were produced without using a computer. Watch the making of video: http://www.youtube.com/watch?v=ts2VIMGPyr8

Print advertisement created by Saatchi & Saatchi, Italy for Corrado, within the category: House, Garden.

Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi
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miko1aj's picture

beauty. I like this art direction and idea. But – was it made in both italian and english or just only in Shakespeare's language?

miko1aj
Activity Score 3086
TRICKY's picture

3 good ads would have done the job

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

premc's picture

ohh good !!

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

dis rely gud, wonder who must clen it awai^^

Guest
Guest's picture

done done done!

for Johnson&johnson baby lotion.

Lowe Shangahi.

Guest
Guest's picture
Guest
Guest's picture

different.

Guest
Guest's picture

It's a 3 pixel image man. How are we supposed to see it?

Guest
Guest's picture

It' an immediately interrupted fable, because the children suddenly fall asleep.

Guest
EGGO's picture

I didn't get it until I saw the other campaigns.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

sush's picture

nice, really kool need to show som pple bak here how dis was executed.kool

sush
Activity Score 566
creative writer and organizer |

sue

sush's picture

nice, really kool need to show som pple bak here how dis was executed.kool

sush
Activity Score 566
creative writer and organizer |

sue

icanthink's picture

superb art direction.

icanthink
Activity Score 270
Creative Director
corndogfuneral's picture

NOt sure I care about the computer thing. Too gimmicky to call that out.

corndogfuneral
Activity Score 1053
Art Director
theanc's picture

Very cute art direction. Liked it a lot.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

elnietodeNicho's picture

old, really old concept for matresses.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
Guest's picture

I saw the video and they used a computer.

Too much efforts for a lame idea.

Guest
Guest's picture

Tight art direction.

Guest
Ad_Man's picture

people in streets really care about how advertising was done.
maybe if the creative team stand next to the billboard and tell everyone walking nearby, people would buy those matresses.

- I will complain until that annoying banner laugh, stops!

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

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