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Your sister

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.

Caption

Actually I fancied your sister first.
Drink responsibly or you’ll regret what you said last night.

Advertising Agency: JWT Madrid, Spain
Executive Creative Director: Miguel Bemfica
Creative Directors: Jaime Chávarri, Juan García-Escudero
Art Director: Juan García-Escudero
Copywriter: Jaime Chávarri
Photographer: The unknown artist
Producers: Antonio Ortega, Ana Malpica
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jackmancer2017's picture

I think it's funny but why would Corona promote this message? If it's vs. drinking and driving I could understand but this is like saying 'hey let's all drink mineral water'.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
nezumi's picture

Maybe they try to say something like; Its about the quality not the quantity, or that its about the taste not the alcohol.

nezumi
Activity Score 35
taow44's picture

If it's vs. drinking and driving I could understand but this is like saying

taow44
Activity Score 2
QuentinFachon's picture

The message is not saying Do not drink alcohol. It's just telling to drink with moderation. Coronna is a tasty beverage and they do not support people who consume their product abusivly. They promote the consumption with moderation of alcohol. It's good for their image.

QuentinFachon
Activity Score 23
Copywriter
Glut's picture

that´s right quentin. It´s a very interesting approach and funny by the way

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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