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Tiananmen

Agency Network: 
Published/Aired: 
May 2013
Corona Beer Print Ad -  Tiananmen

Description

Print advertisement created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.

Caption

Tiananmen Square happens every day on our beaches.

Advertising Agency: JWT, Madrid, Spain
Executive Creative Director: Jaime Chavarri
Creative Directors: Alberto Quirantes, Santiago Elena, Ivan de Dios
Art Director: Néstor Santana
Copywriter: Carolina Piñeiro
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Highest Rated

printlover's picture

Of course, man and turtles have the same value!

printlover
Activity Score 587
certaintly's picture

my initial reaction is: so horrible. dont compare what happened to tianamen square to litter on beaches.

but then i think, ok. to animals i suppose it is. but still, using tianamen square is too strong and irrelevant.
a cause like this needs less borrowed interest, and more thought

certaintly
Activity Score 3994
Peter Frank's picture

80's ad

Peter Frank
Activity Score 532
Vsociety's picture

I thought I should do something to save the planet but apparently, turtle are in charge for it.

Vsociety
Activity Score 27
Copywriter |

Junior copywriter

Roger Keynes's picture

My initial reaction was... Like it! :)

But then, I thought... LIKE IT!!!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

printlover's picture

Of course, man and turtles have the same value!

printlover
Activity Score 587
uncertaintly's picture

I like the idea, but hate the execution. Also, you didn't need to ad "Tianamen square" cpoy... it's like over explaining it. Overall : fail.

uncertaintly
Activity Score 223
adri10288's picture

I wouldn't borrow Tiananmen Square for use in any ad. Even if it's about saving the turtles. How is this linked to Corona?

adri10288
Activity Score 337
Copywriter at Zebra Studios
kleenex's picture

blah...

kleenex
Activity Score 51166
Web Designer/Developer
Andrej Troha's picture

Tiananmen reference was used many times in advertising, as were many other historical photos. I don’t see any problem with that.
One of the best executions was by Sims snowboards. I’m sure you all remember this piece of brilliance: http://tinyurl.com/pf5q62h

Andrej Troha
Activity Score 613
spoild's picture

First reaction is confusing
Normally, baby turtles leave the beach and litter is washed onto shore..
It would have been crisper if the hatchlings would be climbing out of a trash littered sand nest

spoild
Activity Score 17
Creative Director
historica's picture

simple and ...........

historica
Activity Score 110
university of dhaka
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