Agency Network: 
May 2013
Corona Beer Print Ad -  Tiananmen


Print advertisement created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.


Tiananmen Square happens every day on our beaches.

Advertising Agency: JWT, Madrid, Spain
Executive Creative Director: Jaime Chavarri
Creative Directors: Alberto Quirantes, Santiago Elena, Ivan de Dios
Art Director: Néstor Santana
Copywriter: Carolina Piñeiro
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Highest Rated

printlover's picture

Of course, man and turtles have the same value!

Activity Score 587
certaintly's picture

my initial reaction is: so horrible. dont compare what happened to tianamen square to litter on beaches.

but then i think, ok. to animals i suppose it is. but still, using tianamen square is too strong and irrelevant.
a cause like this needs less borrowed interest, and more thought

Activity Score 3994
Peter Frank's picture

80's ad

Peter Frank
Activity Score 532
Vsociety's picture

I thought I should do something to save the planet but apparently, turtle are in charge for it.

Activity Score 27
Copywriter |

Junior copywriter

Roger Keynes's picture

My initial reaction was... Like it! :)

But then, I thought... LIKE IT!!!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

printlover's picture

Of course, man and turtles have the same value!

Activity Score 587
uncertaintly's picture

I like the idea, but hate the execution. Also, you didn't need to ad "Tianamen square" cpoy... it's like over explaining it. Overall : fail.

Activity Score 223
adri10288's picture

I wouldn't borrow Tiananmen Square for use in any ad. Even if it's about saving the turtles. How is this linked to Corona?

Activity Score 337
Copywriter at Zebra Studios
kleenex's picture


Activity Score 51166
Web Designer/Developer
Andrej Troha's picture

Tiananmen reference was used many times in advertising, as were many other historical photos. I don’t see any problem with that.
One of the best executions was by Sims snowboards. I’m sure you all remember this piece of brilliance:

Andrej Troha
Activity Score 613
spoild's picture

First reaction is confusing
Normally, baby turtles leave the beach and litter is washed onto shore..
It would have been crisper if the hatchlings would be climbing out of a trash littered sand nest

Activity Score 17
Creative Director
historica's picture

simple and ...........

Activity Score 110
university of dhaka
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