Agency Network: 
April 2011

Print advertisment created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.

Honestly boss, you lack charisma.
Drink responsibly or you’ll regret what you said last night.

Advertising Agency: JWT Madrid, Spain
Executive Creative Director: Miguel Bemfica
Creative Directors: Jaime Chávarri, Juan García-Escudero
Art Director: Juan García-Escudero
Copywriter: Jaime Chávarri
Photographer: The unknown artist
Producers: Antonio Ortega, Ana Malpica

Comments (12)

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Highest Rated

Vingy's picture
Activity Score 474

hahaha i like this maybe not very new but i think is a great idea

Vingy's picture
Activity Score 474

hahaha i like this maybe not very new but i think is a great idea

pez's picture
Activity Score 1804

strange photoshop...

Tamis Witchy's picture
Tamis Witchy
Activity Score 54

That´s why I don´t drink, ja.

AdBuzzer's picture
Activity Score 1174

The idea behind this ad is quite nice, but the execution doesn't really translate it in a clear and compelling way.

bakamono's picture
Activity Score 1002

You carry a load on your back how is that not clear?

because therefore it is

everartz's picture
Activity Score 7613

people shouldnt drink PERIOD!!!

| everartz |

pinkads's picture
Activity Score 116

one of those rare times when COPY rocks and ART is a let down

it's all in the head!!!

Kwaku The Cowboy's picture
Kwaku The Cowboy
Activity Score 71

Funniest among the three. Nice

Mr. Green's picture
Mr. Green
Activity Score 114

My eyes are burning!!!

shahidali's picture
Activity Score 4069

Good copy. This one's the best. Loved the idea and the series.


adgoodie's picture
Activity Score 192

These are great. However, I think the payoff line is weak. It doesn't tie in the whole "burden" or "weight" of your consequences as the visual shows. I'm not saying be literal, but there's no connection between the two.

nemesis's picture
Activity Score 765

Nice copies and art direction. Good work.