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Foam city

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by MSTF, Portugal for Corbis, within the category: Professional Services.

Caption

Search inspiration.

Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Lourenço Thomaz
Art Director: Lourenço Thomaz
Copywriter: Suzana Sequeira
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Scam Detector's picture

Enlighten me.

Scam Detector
Activity Score 1048
General Manager
The J's picture

They all make reference to famous ads

I find it clever, i like it

this one:

http://www.youtube.com/watch?v=sG7z0VAxBEc

The J
luispiter's picture
luispiter
Activity Score 2756
comunication
lelil's picture

ok, the 5 of them by order:
Sony cybershot, Axe chocolate man, Honda CHoir, Sony bravia LCD, Cadbury's Gorilla
smart thinking

lelil
Activity Score 9
jsantanaxp's picture

haha cybershot camouflaged.
but campaign simple and directed to the target.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Rastamathamba420's picture

I like it because is clean, very creative concept

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Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

john doe's picture

do i miss the point or is this just a very boring ad?

john doe
Activity Score 1571
Art Director
morph's picture

I'm with john doe. They are all boring as hell... There are much better angles.

The target will get it but are they gonna find it smart? Or just plain lazy? I know I did.
And are they trying to say something buy choosing 3 fallon ads out of 5? And the set of pictures chosen are a bit off. They seem like the ones I'd choose to describe them after seeing the ads, not the ones that would get me inspired before making them...

...or am I missing the point??

morph
Activity Score 38
Copywriter
Favete's picture

You're probably right, besides these are tv ads... inspired by a...photobank?

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

brndnrap8's picture
brndnrap8
Activity Score 170
Art Direction
Favete's picture

You find inspiration in a photobank to create... tv ads... hmmmf it's nice tho.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

Scam Detector's picture

So the idea here is that you find these images in their image bank and you come up with great TV ads.

That's a nice thought but totally wrong.

To find these images you have to type in a keyword. I can't find a keyword that connects these 4 images that will then inspire me to create the Sony Cybershot ad.
That means I have to type in different keywords for each image. That way I already know what I'm after.
In other words, I got my inspiration elsewhere and I am just looking for images to put on my mood-board to accompany the storyboard.

I think that the real target for image banks is not ATL advertising agencies but BTL & PR-agencies, publishing houses that do magazines, etc.

Scam Detector
Activity Score 1048
General Manager
Guest commenter's picture

someone loves fallon a bit too much me think

Guest commenter
Dale's picture

I think it misses the mark by quite a bit. I don't want to search anything referencing work that's already been done. Especially when illustrated with boring pictures.

If you're targeting creatives show me a platypus, Saturn, a football and a carton of milk and talk about being able to inspire creativity.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Aurelie's picture

Good idea, but I agree with Toro : Image banks are not made for inspiration.
Why do they all communicate on this ?

Aurelie
Activity Score 105
Copywriter at Freelance |

https://saucebolo.wordpress.com

Javier Ramírez's picture

You´re wrong my friend. In the last years, the image banks started to sell themselves like inspirators. Because, some creatives use it for inspiration.
Look at this:
http://adsoftheworld.com/media/print/corbis_motion_taxi
http://adsoftheworld.com/media/print/latinstock_argentina_corbis_centaur

Te equivocas amigo. En los últimos años, los bancos de imagenes se venden a si mismos como inspiratores. Porque alguno creativos lo usan para eso.
Mira esto:
http://adsoftheworld.com/media/print/corbis_motion_taxi
http://adsoftheworld.com/media/print/latinstock_argentina_corbis_centaur

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Aurelie's picture

Peraphs you’re right Javo, some creatives do. Anyway, I don’t think that’s the good way, to find things like Cadbury or Sony bravia. Thanks for your answer.

lapubv

Aurelie
Activity Score 105
Copywriter at Freelance |

https://saucebolo.wordpress.com

Javier Ramírez's picture

Simple and clear...for the target!

Simple y claro...para el grupo objetivo!

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Ivancette's picture

Dude we apparently are pay to have new ideas, not look in some bodys pictures and put a line on it. i think we are the target and this add sucks, the concept its wrong.

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

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