Foam city

Agency Network: 
October 2008

Print advertisment created by MSTF, Portugal for Corbis, within the category: Professional Services.

Search inspiration.

Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Lourenço Thomaz
Art Director: Lourenço Thomaz
Copywriter: Suzana Sequeira

Comments (19)

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Scam Detector's picture
Scam Detector
Activity Score 1048

Enlighten me.

The J's picture
The J

They all make reference to famous ads

I find it clever, i like it

this one:

luispiter's picture
Activity Score 2756
lelil's picture
Activity Score 9

ok, the 5 of them by order:
Sony cybershot, Axe chocolate man, Honda CHoir, Sony bravia LCD, Cadbury's Gorilla
smart thinking

jsantanaxp's picture
Activity Score 401

haha cybershot camouflaged.
but campaign simple and directed to the target.



Rastamathamba420's picture
Activity Score 251

I like it because is clean, very creative concept


john doe's picture
john doe
Activity Score 1571

do i miss the point or is this just a very boring ad?

morph's picture
Activity Score 38

I'm with john doe. They are all boring as hell... There are much better angles.

The target will get it but are they gonna find it smart? Or just plain lazy? I know I did.
And are they trying to say something buy choosing 3 fallon ads out of 5? And the set of pictures chosen are a bit off. They seem like the ones I'd choose to describe them after seeing the ads, not the ones that would get me inspired before making them...

...or am I missing the point??

Favete's picture
Activity Score 365

You're probably right, besides these are tv ads... inspired by a...photobank?

brndnrap8's picture
Activity Score 170
Favete's picture
Activity Score 365

You find inspiration in a photobank to create... tv ads... hmmmf it's nice tho.

Scam Detector's picture
Scam Detector
Activity Score 1048

So the idea here is that you find these images in their image bank and you come up with great TV ads.

That's a nice thought but totally wrong.

To find these images you have to type in a keyword. I can't find a keyword that connects these 4 images that will then inspire me to create the Sony Cybershot ad.
That means I have to type in different keywords for each image. That way I already know what I'm after.
In other words, I got my inspiration elsewhere and I am just looking for images to put on my mood-board to accompany the storyboard.

I think that the real target for image banks is not ATL advertising agencies but BTL & PR-agencies, publishing houses that do magazines, etc.

Guest commenter's picture
Guest commenter

someone loves fallon a bit too much me think

Dale's picture
Activity Score 370

I think it misses the mark by quite a bit. I don't want to search anything referencing work that's already been done. Especially when illustrated with boring pictures.

If you're targeting creatives show me a platypus, Saturn, a football and a carton of milk and talk about being able to inspire creativity.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

Aurelie's picture
Activity Score 105

Good idea, but I agree with Toro : Image banks are not made for inspiration.
Why do they all communicate on this ?

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

You´re wrong my friend. In the last years, the image banks started to sell themselves like inspirators. Because, some creatives use it for inspiration.
Look at this:

Te equivocas amigo. En los últimos años, los bancos de imagenes se venden a si mismos como inspiratores. Porque alguno creativos lo usan para eso.
Mira esto:

Chief Creative Director Nexus BBDO

Aurelie's picture
Activity Score 105

Peraphs you’re right Javo, some creatives do. Anyway, I don’t think that’s the good way, to find things like Cadbury or Sony bravia. Thanks for your answer.


Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Simple and clear...for the target!

Simple y claro...para el grupo objetivo!

Chief Creative Director Nexus BBDO

Ivancette's picture
Activity Score 153

Dude we apparently are pay to have new ideas, not look in some bodys pictures and put a line on it. i think we are the target and this add sucks, the concept its wrong.

El que sabe, sabe arte. El que no, es redactor.