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National No Smoking Day, Tree

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by DDB, Portugal for COPPT, within the category: Public Interest, NGO.

Caption

Smoking causes lung and respiratory system destruction.
If you really want to save the planet's life. Start with your own.
17th of November is National No Smoking Day.

Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Getty Images
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everartz's picture

no!!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Pedestrian's picture

Um. What?

Pedestrian
Activity Score 492
EGGO's picture

Uninteresting copy. Hell, these kinds of warnings are on the cigarettes themselves in the USA. Make it more interesting. There's a line that was so great that uses the "flip the words" strategy that said, "Cancer cures smoking." Or an ad where it shows a cigarette and the headline reads, "It gets through 30 a day." using an old saying smokers usually say.

You're trying to connect the planet with your own health and it just gets to a weird place.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

silvi's picture

This message doesn´t make anybody stop smoking.
Sorry. After see these, i have to go to my smoke break.
See you in a minute.

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

I really liked it

far clearer & best among others

btw nothing can stop smokers to smoking at least advertising / creative ideas alone cant untill smokers dont have will power to quit smoking, & many of us smoke despite knowing consequences of smoking

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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