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National No Smoking Day, Fish

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by DDB, Portugal for COPPT, within the category: Public Interest, NGO.

Caption

Smoking can lead to a slow and painful death.
If you really want to save the planet's life. Start with your own.
17th of November is National No Smoking Day.

Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Getty Images
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Highest Rated

rolling.stone's picture

I dont think they are talking about saving the planet, probably they are using dead fishes just as a metaphor

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

ACreativeSpirit's picture

does nothing for me

ACreativeSpirit
Activity Score 178
Creative Director |

Always try to be unique even when forced to conform.

Guest's picture

Mmmm, smoked trout.

Guest
Prof's picture

LMAO!

Prof
Activity Score 1449
Copywriter |

Quite really.

silvi's picture

Save the planet has nothing to do with a smoker person.
Please!!!

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

I dont think they are talking about saving the planet, probably they are using dead fishes just as a metaphor

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

dorette14's picture

WTF?????

dorette14
Activity Score 50
AAA School of Advertising, Johannesburg |

I did not hit you, I simply high-fived your face!

lgamaral's picture

Yeah, well... I'm not in a hurry anyway.

lgamaral
Activity Score 2
Copywriter
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