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National No Smoking Day, Chimney

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by DDB, Portugal for COPPT, within the category: Public Interest, NGO.

Caption

Smoke contains benzene, nitrosamides, formaldehyde and hidrogen cyaned.
If you really want to save the planet's life. Start with your own.
17th of November is National No Smoking Day.

Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Getty Images
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PERP's picture

Just a step back.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Guest's picture

I didnot understand why is the spelling of HYDROGEN is mistaken...? or may be there is some other reason for this

Guest
Prof's picture

start with your copywriters...

its hydrogen cyanide.

Prof
Activity Score 1449
Copywriter |

Quite really.

kurtberengeiger's picture

I actually like the idea, but is it really that hard to use spell check? Or at least an online dictionary?... There's simply no excuse for someone not getting slapped.

kurtberengeiger
Activity Score 7323
Copywriter
silvi's picture

Alexandra Duarte. ¿What are you smoking? Focus in your job!

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

informative enough

not sure about the reason behind spelling mistakes (perhaps lingual difference)

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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