National No Smoking Day, Chimney

Agency Network: 
November 2009

Print advertisment created by DDB, Portugal for COPPT, within the category: Public Interest, NGO.

Smoke contains benzene, nitrosamides, formaldehyde and hidrogen cyaned.
If you really want to save the planet's life. Start with your own.
17th of November is National No Smoking Day.

Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Getty Images

Comments (6)

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PERP's picture
Activity Score 433

Just a step back.

.: look for the green giant on the label :.

Guest's picture

I didnot understand why is the spelling of HYDROGEN is mistaken...? or may be there is some other reason for this

Prof's picture
Activity Score 1449

start with your copywriters...

its hydrogen cyanide.

Quite really.

kurtberengeiger's picture
Activity Score 7323

I actually like the idea, but is it really that hard to use spell check? Or at least an online dictionary?... There's simply no excuse for someone not getting slapped.

silvi's picture
Activity Score 4172

Alexandra Duarte. ¿What are you smoking? Focus in your job!

rolling.stone's picture
Activity Score 2741

informative enough

not sure about the reason behind spelling mistakes (perhaps lingual difference)


~ Quite obviously, I have gathered no moss ! ~