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Agency Network: 
Published/Aired: 
July 2011
Coppertone Print Ad -  Surfer

Description

Print advertisement created by Euro RSCG, Brazil for Coppertone, within the category: Health.

Caption

Back to baby soft skin.
UV protection with moisturizer and antioxidants.

Advertising Agency: Euro RSCG, São Paulo, Brazil
Creative Directors: Paulo Gomes, Marcelo Bresciani, Sidney Braz
Art Director: Alexandre Tommasi
Copywriter: Monica Zimmermann
Agency Producer: Paula Rinaldi
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The JACK's picture

very badly expressed...

The JACK
Activity Score 438
Marketing Manager
historica's picture

the child has no childish attitude

historica
Activity Score 110
university of dhaka
Lazarus's picture

Got a chuckle out of this.

Lazarus
Activity Score 1536
Creative Director
Glut's picture

first idea

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
ÖzgürBeyinFikirleri's picture

really terrible

ÖzgürBeyinFikirleri
Activity Score 48
Copywriter at WBR İstanbul
kleenex's picture

did they use a real baby for this???

kleenex
Activity Score 51110
Web Designer/Developer
oscarvera's picture

Malisima!! en todo sentido..

oscarvera
Activity Score 64
Estudiante
Tiago Romero's picture

Nice! Fucking cool!

Tiago Romero
Activity Score 3
martins87's picture

Loved it, congrats!

martins87
Activity Score 2
Theo_'s picture

As I understand, the child has no childish attitude, because he is not a real child. He is an adult surfer that has a baby soft skin because of the sunscreen. I like it. It's a very different approach.

Theo_
Activity Score 5
diegovaughan's picture

The concept of this piece is well worked.

I really like and is well resolved with a different view. It is not the first idea.

diegovaughan
Activity Score 2
Art Director
Jhonny's picture

Coincidence. But those who liked it are new members.

Jhonny
Activity Score 28
Copywriter
Jhonny's picture

Tak tak. Do you like your job?

Let's put the work here and wait for the honest feedback?

Jhonny
Activity Score 28
Copywriter
JosephTBWA's picture

About the concept: it can be effective, but it is very very old. About art direction: One of the worst I've ever seen.... I know you guys can do better.... Besides that, it seems like you hired a student to retouch what was bad already.

JosephTBWA
Activity Score 51
Art Director at Harvard
Tio Patinhas's picture

So... If I use this sunscreen, I'll shrink. hahahahahahahahahaha not funny!

Tio Patinhas
Activity Score 98
Art Director at Imaginarium |

Ad or die.

publiaddict's picture

there is nothing here....

publiaddict
Activity Score 8
shahabblack's picture

wow, lame

shahabblack
Activity Score 5
My_friend_Goo's picture

All i think about when i see this is the Evian Roller babies ad.

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
Temple's picture

Some things never change, i.e. agency people coming here for a self-congratulation festival on agency's lame ad.

Temple
Activity Score 11341
Creative Director
vidya.shankaran's picture

Lame and too literal ..

vidya.shankaran
Activity Score 724
theeyevan's picture

Good concept but execution didn't work effectively. looks like a giant on a board.

theeyevan
Activity Score 6
Akroma Production/ College of Art, KNUST, Ghana |

:) Awesome Ivan

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