Coppertone Print Advert By Euro RSCG: Surfer

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Agency Network:

Euro RSCG

Published/Aired:

July 2011

Posted:

July 24, 2011

Tags

Print Brazil Health Coppertone Euro RSCG

Description

Print advertisement created by Euro RSCG, Brazil for Coppertone, within the category: Health.

Caption

Back to baby soft skin.
UV protection with moisturizer and antioxidants.

Credits

Advertising Agency: Euro RSCG, São Paulo, Brazil

Creative Directors: Paulo Gomes, Marcelo Bresciani, Sidney Braz

Art Director: Alexandre Tommasi

Copywriter: Monica Zimmermann

Agency Producer: Paula Rinaldi

Jul 25, 2011 - 0:03

very badly expressed...

The JACK

Activity Score 438

Marketing Manager

Jul 25, 2011 - 2:29

the child has no childish attitude

historica

Activity Score 110

university of dhaka

Jul 25, 2011 - 4:18

Got a chuckle out of this.

Lazarus

Activity Score 1536

Creative Director

Jul 25, 2011 - 10:39

first idea

Glut

Activity Score 3935

Public Relations at Glut. Ideas Boutique.

Jul 25, 2011 - 11:06

really terrible

ÖzgürBeyinFikirleri

Activity Score 48

Copywriter at WBR İstanbul

Jul 25, 2011 - 13:10

did they use a real baby for this???

kleenex

Activity Score 52582

Web Designer/Developer

Jul 25, 2011 - 13:30

Malisima!! en todo sentido..

oscarvera

Activity Score 64

Estudiante

Jul 25, 2011 - 13:31

Nice! Fucking cool!

Tiago Romero

Activity Score 3

Jul 25, 2011 - 14:06

Loved it, congrats!

martins87

Activity Score 2

Jul 25, 2011 - 14:37

As I understand, the child has no childish attitude, because he is not a real child. He is an adult surfer that has a baby soft skin because of the sunscreen. I like it. It's a very different approach.

Theo_

Activity Score 5

Jul 25, 2011 - 14:53

The concept of this piece is well worked.

I really like and is well resolved with a different view. It is not the first idea.

diegovaughan

Activity Score 2

Art Director

Jul 25, 2011 - 14:55

Coincidence. But those who liked it are new members.

Jhonny

Activity Score 28

Copywriter

Jul 25, 2011 - 15:05

Tak tak. Do you like your job?

Let's put the work here and wait for the honest feedback?

Jhonny

Activity Score 28

Copywriter

Jul 25, 2011 - 15:42

About the concept: it can be effective, but it is very very old. About art direction: One of the worst I've ever seen.... I know you guys can do better.... Besides that, it seems like you hired a student to retouch what was bad already.

JosephTBWA

Activity Score 51

Art Director at Harvard