Agency Network: 
September 2008

Print advertisment created by Freight Train, United States for Continental Savings Bank, within the category: Finance.

Take control of your finances.

Advertising Agency: Freight Train, Milwaukee, USA
Creative Director / Copywriter: Kevin Brown
Art Director: Dan la Vigne
Photographer: Dan Bishop

Comments (27)

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Highest Rated

Guest commenter's picture
Guest commenter

back ground totally out of place. good idea. bad execution.

Guest commenter's picture
Guest commenter

nice work i like the idea

Patrick McHugh Advertising Photographer's picture
Patrick McHugh ...

I love it. Quite a simple concept with a very obvious impact and message. Advertising at it's best.

dew drops's picture
dew drops
Activity Score 90

good idea and good art

Guest commenter's picture
Guest commenter

Nice idear - but in this picture the model looks bored/ uninspired and the photoshop is not really convinsing.

The others are good.

lucy cheetham's picture
lucy cheetham

i have trouble understanding some adverts and this is one of those i dont understand

ylonmcx's picture

well so you shouldn't comment others people work because of that problem of yours

mark3r's picture
Activity Score 1949

This one is the only one that works of the three... and it's ok.

commercial artist's picture
commercial artist
Activity Score 62

Okay. Here I go with my first negative comment on Ads of the World.

Two things:

A. There is no need for an over-exaggeration with the pavement crumbling under her feet. Showing the purse pulling the woman into the store is more than enough to convey the concept.

B. The store looks really cheap and really run down too. Odds are a person wouldn't be spending too much in this store. If the store looked more high-end (Prada, Gucci etc.) than it would make more sense.

Kateter's picture
Activity Score 2029

these are not negative comments.
they are true so they are very constructive.

Crisp One's picture
Crisp One
Activity Score 2005

thanks for the warning, i don't think we coulda handled it unless you lubed it up first

.....good points, agreed

germamil's picture
Activity Score 28

The art is bad, but the idea is so ironic!isn't it?

dthlb72's picture
Activity Score 545

I agree with you, nice idea but execution a bit over-done

A. Bremel's picture
A. Bremel

1- True
2- True

sloppy4's picture
Activity Score 1492

the typeface and layout seem to be lifted from an adidas ad about 5 years ago.
like the idea though.

Guest commenter's picture
Guest commenter

The shadow on the floor is all wrong too. The hand cannot have as sharp a shadow as the leg which is much nearer to the ground. Learn the basics.

NatalieM's picture
Activity Score 1685

Yeah, the idea works. Keep working on the art direction and details.

dew drops's picture
dew drops
Activity Score 90

i agree with commercial artist

Guest commenter's picture
Guest commenter

wonderful, i like it's picture
Activity Score 54

İyi Reklam, Kötü Reklam

yorum için;

Guest commenter's picture
Guest commenter

The concept with these is nice. But visually it's a classic example of putting too much faith in retouching and the comping of multiple images together. Unless your DI studio is Industrial Light and Magic, try to get it right as best you can through the original photography, not retouching. Otherwise you end up with this fake look. It's not just this campaign, more and more are starting to look like this nowadays. The craft of photography is giving way to these digital imaging jobs but unless it's very very good, it just doesn't look quite right.
Nice insights though.

sakibafridi's picture
Activity Score 167

Dan Bishop, nice shot.

Guest commenter's picture
Guest commenter

really nice best one amoung the three's picture
Activity Score 40

哇 主题很明确

so good!!


JAG's picture
Activity Score 166

Can someone explain why the shop is so shabby? While the girl is sleek and modern looking. Why would she have an overwhelming desire to shop in this place? I really like the idea, but the shop and the girl don't jive.

Guest commenter's picture
Guest commenter

decidedly average

like my comment

Guest commenter's picture
Guest commenter

back ground totally out of place. good idea. bad execution.

yvancg's picture
Activity Score 222

so cool!

Yvan C. Goudard | Brand Manager | Froggystyle
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