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Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by Freight Train, United States for Continental Savings Bank, within the category: Finance.

Caption

Take control of your finances.

Advertising Agency: Freight Train, Milwaukee, USA
Creative Director / Copywriter: Kevin Brown
Art Director: Dan la Vigne
Photographer: Dan Bishop
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Highest Rated

Guest commenter's picture

back ground totally out of place. good idea. bad execution.

Guest commenter
Guest commenter's picture

nice work i like the idea

Guest commenter
Patrick McHugh Advertising Photographer's picture

I love it. Quite a simple concept with a very obvious impact and message. Advertising at it's best.

Patrick McHugh ...
dew drops's picture

good idea and good art

dew drops
Activity Score 90
Copywriter
Guest commenter's picture

Nice idear - but in this picture the model looks bored/ uninspired and the photoshop is not really convinsing.

The others are good.

Guest commenter
lucy cheetham's picture

i have trouble understanding some adverts and this is one of those i dont understand

lucy cheetham
ylonmcx's picture

well so you shouldn't comment others people work because of that problem of yours

ylonmcx
mark3r's picture

This one is the only one that works of the three... and it's ok.

mark3r
Activity Score 1949
Art Director at Scout
commercial artist's picture

Okay. Here I go with my first negative comment on Ads of the World.

Two things:

A. There is no need for an over-exaggeration with the pavement crumbling under her feet. Showing the purse pulling the woman into the store is more than enough to convey the concept.

B. The store looks really cheap and really run down too. Odds are a person wouldn't be spending too much in this store. If the store looked more high-end (Prada, Gucci etc.) than it would make more sense.

commercial artist
Activity Score 62
Working in Saudi Arabia
Kateter's picture

these are not negative comments.
they are true so they are very constructive.

Kateter
Activity Score 2029
Copywriter
Crisp One's picture

thanks for the warning, i don't think we coulda handled it unless you lubed it up first

.....good points, agreed

Crisp One
Activity Score 2005
Other at New York
germamil's picture

The art is bad, but the idea is so ironic!isn't it?

germamil
Activity Score 28
art director
dthlb72's picture

I agree with you, nice idea but execution a bit over-done

dthlb72
Activity Score 545
Art Director, ADK Malaysia
A. Bremel's picture

1- True
2- True

A. Bremel
sloppy4's picture

the typeface and layout seem to be lifted from an adidas ad about 5 years ago.
like the idea though.

sloppy4
Activity Score 1492
Guest commenter's picture

The shadow on the floor is all wrong too. The hand cannot have as sharp a shadow as the leg which is much nearer to the ground. Learn the basics.

Guest commenter
NatalieM's picture

Yeah, the idea works. Keep working on the art direction and details.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

dew drops's picture

i agree with commercial artist

dew drops
Activity Score 90
Copywriter
Guest commenter's picture

wonderful, i like it

Guest commenter
www.fikirbenim.blogspot.com's picture

İyi Reklam, Kötü Reklam

yorum için; www.fikirbenim.blogspot.com

www.fikirbenim....
Activity Score 54
www.fikirbenim.blogspot.com
Guest commenter's picture

The concept with these is nice. But visually it's a classic example of putting too much faith in retouching and the comping of multiple images together. Unless your DI studio is Industrial Light and Magic, try to get it right as best you can through the original photography, not retouching. Otherwise you end up with this fake look. It's not just this campaign, more and more are starting to look like this nowadays. The craft of photography is giving way to these digital imaging jobs but unless it's very very good, it just doesn't look quite right.
Nice insights though.

Guest commenter
sakibafridi's picture

Dan Bishop, nice shot.

sakibafridi
Activity Score 167
Art Director |

------
http://www.sakibafridi.com

Guest commenter's picture

really nice best one amoung the three

Guest commenter
lzz20022002@163.com's picture

哇 主题很明确

so good!!

lzz20022002@163.com
Activity Score 40
AD |

广告无国界

JAG's picture

Can someone explain why the shop is so shabby? While the girl is sleek and modern looking. Why would she have an overwhelming desire to shop in this place? I really like the idea, but the shop and the girl don't jive.

JAG
Activity Score 166
Web design
Guest commenter's picture

decidedly average

like my comment

Guest commenter
Guest commenter's picture

back ground totally out of place. good idea. bad execution.

Guest commenter
yvancg's picture

so cool!

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

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