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Brazilian Cities

Agency Network: 
Published/Aired: 
April 2014
Continental Print Ad -  Brazilian Cities

Description

Print advertisement created by Rai, Brazil for Continental, within the category: Automotive.

Caption

2014 Fifa World Cup Brazil. It'll be Continental.

Advertising Agency: Rái, São Paulo, Brazil
Creative Directors: Guilherme Fleury, Maurício Cavalcanti
Art Director: Marcelo Moura
Copywriter: Guilherme Fleury
Illustrator: Studio Mutato
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kleenex's picture

Cool looking tire.

kleenex
Activity Score 51110
Web Designer/Developer
damnson's picture

It might look cool, but as an idea, it sucks.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

styayla's picture

artwork

styayla
Activity Score 593
Creative Director
liondog's picture

Yes, the product can be the center of a great idea and design. Brillant work.

liondog
Activity Score 16
Marcao's picture

So, Continental tyres help crush cities when the wheel spins... Bad idea.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
bubblestheclownfish's picture

Agreed - way better ways to represent your (I assume) sponsorship.

bubblestheclownfish
Activity Score 614
Creative Director
historica's picture

what a execution..wah..

historica
Activity Score 110
university of dhaka
dvsn's picture

Nice artwork details, but the idea is quite bland

dvsn
Activity Score 24
Creative Director
joelapompe's picture
joelapompe
Activity Score 3853
Bruno Ferrari's picture

Thank you Joe for the acklowdgement of the original art.

Bruno Ferrari
Activity Score 5
Art Director
Bruno Ferrari's picture

Indeed I have already made this illustration in 2012.
And legal actions will be took against it. Be advised.
http://brunoferrari.com.br/103457/952611/projects/bike-city

Bruno Ferrari
Activity Score 5
Art Director
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