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postman's picture

Really good idea! Yet so mean... But in my opinion they would be even better without the blood. It's too obviuos which contradicts the idea.

postman
Activity Score 951
Other
Black.Rainbow.'s picture

true

Black.Rainbow.
Activity Score 162
My desk
Pacific Blue's picture

What does exactly the typographer do in this ad?

Pacific Blue
Activity Score 335
Art Director |

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/// The clock is laughing in my face ///

hang-the-dj's picture

They get their name on a Lion.

I really like this campiagn, the skateboard kid is the best.
I think they may even have an impact on the target audience, something very rarely seen in most award winning ads.

hang-the-dj
Activity Score 1262
Copywriter
addyhoch10's picture

agree with posty, would be better without the blood.
anyway, great ads.

addyhoch10
Activity Score 2592
Art Director
x-men's picture

Fresh and funny.

x-men
Activity Score 340
Creative Director
Rog's picture

Nice and dark. Speaks to the boofhead target market.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

TopJeff's picture

This is a great campaign. The concept is strong, the execution is really good too. I like the desaturation of the background image to help focus the eye on the jigsaw puzzles. From a composition standpoint, these ads are really well done.

Jeff

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TopJeff
Activity Score 479
Marketing Manager
cp's picture

These series are great. But I cant help but notice the shadow of the puzzle boxes for all 3 ads.
It just doesn't 'fit'. But attention grabbing, nonetheless.

cp
Activity Score 354
Creative Director
itch's picture

nice idea. but it sounds so cruel . hehe.

itch
Activity Score 806
Graphic Designer |

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