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advert2ad's picture

i think it would be a lot better , if they try this concept with ambient..

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

Rog's picture

Tad too close to 'open cut mine' sandpit visual. :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Chris's picture

agree, this is the weaker of the three.

Chris
Activity Score 1935
Art Director
hang-the-dj's picture

Yeah, the open-cut one is pretty damn good (though a little weak in the detail), I think they are just forcing a campaign for awards sake.

hang-the-dj
Activity Score 1262
Copywriter
Steeef's picture

Not so fresh!

Come up with something new, refreshing...

Steeef
Activity Score 135
Art Director
Joker's picture

Whata F* is tonka??

Joker
Activity Score 85
Art Director
Chris's picture

were you ever a kid?
cmon seriously, tonka trucks, youve never heard of it?

Chris
Activity Score 1935
Art Director
Dick Huges's picture

lol i love ppl that think that their childhood was the only one that did matter in the world. More then 200 countries, unfortunely there were no Tonka trucks in all of them.

Dick Huges
Activity Score 937
Copywriter
raverus's picture

nope!

raverus
Activity Score 1476
Art Director
Chris's picture

sorry missed your point there mate.

Chris
Activity Score 1935
Art Director
bright rhino's picture

I think it's sad that ads like this have to remind adults how children play and how children use their imaginations. People who are familiar with toy trucks and sandboxes know what they are for. They don't need an ad to teach or remind them. It just seems like this campaign is uneccessary.

bright rhino
Activity Score 118
Art Director
PaulyG_fill in the blank's picture

Well yes, but if I may play devil's advocate - why advertise for anything then? We all know that shoes are for our feet, and we all know that whitening strips make our teeth white, and that condoms protect us from STDs and that chocolate tastes good.

So why bother advertising at all? Because I think it does more than simply teach us about products. These ads may bring us back to a time that we remember as a kid, a time that we loved and miss, and a time that we would like to share with our kids.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Phony Ads's picture

SFX: Violins under.

Phony Ads
Activity Score 149
Copywriter
PaulyG_fill in the blank's picture

whatever helps you sell the product.

PaulyG_fill in ...
Activity Score 1148
Copywriter
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