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crispy bamby's picture

this could've gone somewhere if the art director didn't show up all of a sudden and come up with the layout and typography.

crispy bamby
Activity Score 36
Art Director
Philip's picture

CLEAR SCAM! Come on, what would the target group know about Papa Roach....???

Philip
Activity Score 65
Creative Director
BOOBJOB LOOBCANNON's picture

Depends on where it is advertisied. Students often live in crummy apartments; they'll all know who Papa Roach are don't they. If it's aimed at them then they'll all know and may well need cockroach spray.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

elmikel's picture

Do you really think their target are students? I doubt that. It's just too forced to use any band with a bug in its name in this connection. I'm really curious how many of their target audience have ever heard of Adam Ant or Papa Roach...

elmikel
Activity Score 1147
Illustrator
BOOBJOB LOOBCANNON's picture

I don't know who their target market is, or where they intended to show the advert, I was looking for ways to justify their thinking because I liked the idea.

Whoever their target audience is, I agree the campaign is flawed.

Perhaps Adam Ant, The Beatles and Papa Roach were intended to target a different audience each?

3 Different eras after all... who knows...

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

tatu's picture

is this a college work?

tatu
ccsman04's picture

Being from Detroit myself, I am wondering how big "Papa Roach" is in Croatia... other than that, these blow Croatian ass. NEXT!

ccsman04
Activity Score 165
croatianrulez!'s picture

stupid arrogant american! croatia rules and is much better then the western countries and theyr arrogance!!! blow some ass yourself stupid american from detroit.

croatianrulez!
BOOBJOB LOOBCANNON's picture

:-(

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

creative_catalyst's picture

It seems a bit of a roundabout way to tell a story that doesn't really go anywhere. Whet is the differentiation and why should I buy this over any onther inscet killer? Trying too hard.

creative_catalyst
Activity Score 110
Copywriter
tantrik_indian's picture

I think the ad is interesting, attention-grabbing, funny and clever. Good copy. Someone with a li'l bit of general knowledge, can know about Papa Roach. So 'target group not being addressed' is not a big deal.
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

:-Darko's picture

somebody wrote:

"stupid arrogant american! croatia rules and is much better then the western countries and theyr arrogance!!! blow some ass yourself stupid american from detroit"

Bravo majstore! :)

:-Darko
curly's picture

yet again this website is being used to abuse
BRAVO
believe you me i look up only to check the insults
way better than the ads
stupid american lol
dayum

curly
Activity Score 68
Copywriter
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