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Condolences

Agency Network: 
Published/Aired: 
May 2008
Condolences

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It's not how good you were, it's how good you made us want to be. Lürzer's Archive will greatly miss you. Farewell, Paul Arden.

Advertising Agency: Publicis Zurich, Switzerland
Creative Director: Florian Beck
Art Directors: Jo-Wayne Peacock, Thomas Berger
Copywriter: Mario Nelson
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sumsum's picture

nice thought

sumsum
Activity Score 613
copywriter
Jet Propulsion Lab's picture

I just KNEW somebody would do this tribute ad. Nothing new, but very appropriate. He wsa a legend, indeed.

Jet Propulsion Lab
Activity Score 10679
Copywriter
bemfica's picture

cool, perfect art direction too, just kidding :)
like it

bemfica
Activity Score 25
freelancer
newfoundheart's picture

that's my favorite book of ALL time!

newfoundheart
Activity Score 77
a dreamer, babay.
dansheppy52's picture

MEE TOO!!!
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

jonybeta's picture

I dont know that Paul Arden died. :(
Wise man, outstanding copywriter. Farewell.

micorazontusmanos.blogspot.com

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

picktokyo's picture

No way! He passed away? Without seeing me on the top? How I want to show him, how much impact he has in my life, and how this book keeps me in advertising. Farewell then Paul.

picktokyo
Activity Score 1404
Copywriter at JWT
dansheppy52's picture

I did not know this either. It kind of gives me the chills to read this. Not in an eerie way. Just to know that this man has had such an effect on the ad world that this tribute was made.
This was the first book "on advertising" i read. I put it in quotes because those who read it know that it applies to most areas of life, not just advertising.

Farewell Mr. Arden.
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Steph.Lebanon's picture

extremely great ad.
i read the book it had the same cover very smart how they played with the cover words. He could not have been remembered better. Awesome idea!

Steph.Lebanon
Activity Score 11
AUB
Guest's picture

the bible

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the bible

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