Also From This Campaign 4
Description
Conditions Apply is a recently established ad club in Muscat.
Print advertisement created by FP7, Oman for Conditions Apply, within the category: Professional Services.
Creative Director / Art Director: Noufal Ali
Copywriter: Arun
Illustrator: Sanoop Ramachandran
Photographer: Ivan Mladenov
Other additional credits: Ajay Menon, Najeeb, Ragav & Solomon
Good campaign...the workaround is okay considering it's in a place like Oman.
Actually it's loaded with meaning although that's not the only reason why it's a good campaign :-)
I wonder how women from those agencies playing in the bowling tournament are feeling about these???? It's an ad for advertisers... shouldn't it be a better one?
9 out of 10 people will come up with this idea if you brief them. Very very basic idea.
But the lines and the design are interesting.

Agree. Not an overly creative idea. But the execution is rather nice.

agree with Dev, its absolutely loaded with meanings, look at the expression! i feel idea here is to communicate the winners and losers expressions, cool idea and interesting art and copy
Mr. adfreak, will you tell us on what basis u have rated this?
I feel, over all, it's a great campaign. Hats off to FP7!
Holy Christ, this is terrible. Whoever thinks this is good advertising knows nothing about advertising.

terrible. wrong on so many levels.
the positive comments HAVE to be coming from the agency involved.
anybody that thinks this is a good campaign needs to seriously consider a career change.

Which is only a problem if you are weak enough to take it seriously.
Bowling is a sport. If you can't take a bit of muscle then move over.
Since it is Gulf, where females are often not even free to walk without Burqua, dont know if there females shares a big portion of workforce.
But I really liked copy.
I wont mind even if some people call me male chauvinist.
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~ Quite obviously, I have gathered no moss ! ~
is there like some sexual innuendo thing hidden in here?
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I think; therefore I am
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