Comments (6)

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Corbeen's picture
Activity Score 1093

I dont get it

balls2006's picture

Download the picture, hold it up in a concert and it looks like a zippo lighter. Cool idea.

bknowlden's picture
Activity Score 3647

the art rocks, but this piece doesn't quite do the idea justice. Since lighters aren't allowed at concerts anymore, Blattner Brunner developed a digital download that you can hold up at a concert via your cell phone.

Tincho's picture
Activity Score 1093

I like the text, and the visual its ok.

Direct communication, poetical text, ...that works.

sometimes's picture

the idea is a little lost within this overly art-directed piece.. nice thought though?

Chico Ribeiro's picture
Chico Ribeiro
Activity Score 160

It's a nice ad. But no better than the idea behind it. If people raise their mobiles with Zippo's digital flame it will be an excelent reinforcement for it's brand.