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Grandfather

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by Milc, Italy for Comune di Siena, within the category: Public Interest, NGO.

Caption

Fragile. To protect and help the third age. Call 800 300 300.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Giampiero Cito
Photographer: Bruno Bruchi
Art Junior: Benedetto Cristofani
Strategic planner: Antonio Paolo
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Highest Rated

ricklongo's picture

I think this gives a totally misguided impression.

Being treated as "fragile" is the last think the elderly would want.

ricklongo
Activity Score 1244
ricklongo's picture

I think this gives a totally misguided impression.

Being treated as "fragile" is the last think the elderly would want.

ricklongo
Activity Score 1244
WillyLatasa's picture

Agree with you ricklongo, it's kind of sad...

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

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