Agency Network: 
October 2012

People change their hairstyles with a cut or dye when they want to reinvent themselves. Complice, our hair salon, is the best place for these people. We respect the wishes and opinions of customers and are confident we can give them great satisfaction with our expertise. In the posters, we refer to change not only on the outside but also on the inside by using the image of carving or peeling fruit on a plate. The idea of using fruit makes our brand concept more impressive and appealing to people.

Print advertisment created by Three, Japan for Complice Hair Salon, within the category: Professional Services.

Advertising Agency: Three & Co., Japan
Copywriter: Hiroyuki Hayashi
Art Director / Designer: Masaki Fukumori
Photography: Keisuke Nishitani
Artists: Masaki Fukumori, Mitsuhiro Minamitsuji
Stylist: Mitsuhiro Minamitsuji

Comments (4)

Log in or register to post comments
SoCH_TO's picture
Activity Score 967

Nice piece of art !!

Live with Passion

tirthomitro's picture
Activity Score 2758

i wish the copywriter and/or the art director had put in their fone nos.
instead of writing some pathetic explanation at the end of the ad.

they showed me a picture & i laughed
dignity has never been photographed

brandlover's picture
Activity Score 175

true. without the bullshit at the end, I don't understand it.
btw is this a dick? or I just lost in translation and I'm sorry for that.

Ca10's picture
Activity Score 161

Now i get it! Thanks for the pathetic explanation, still no!