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Cards

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by DDB, Brazil for Companhia Athletica, within the category: Recreation, Leisure.

Caption

Spend more time on you.

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato
Creatives: Ulisses Razaboni,Marcos Abrucio, Cassio Zanatta, Rodrigo Almeida
Photographer: Daniel Klajmic
Illustrator: Quad Studio
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Vingy's picture

it´s a real nice idea but the art is very mediocre

Vingy
Activity Score 474
Copywriter at Advance
MK-tessa's picture

I dunno, that castle is pretty sweet! haha

MK-tessa
Activity Score 216
Art Director at student
morse's picture

I agree. Left: awesome achievement. Right: average boring guy. :)

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jideel's picture

Yeah thought the same, but amazingly my wife thought differently and believe if it was a woman I too will think same as her. I must agree with her :)

jideel
Activity Score 30
Graphist
ofalltheginjoints's picture

I agree that the man on the right is average, which I believe is the point. ...had they put a muscle builder I wouldn't have thought the product could possibly be directed at me. I think it works.

ofalltheginjoints
Activity Score 23
Other at USAF
SuperAndrew's picture

Only fool

SuperAndrew
Activity Score 103
Art Director
kalpesh78's picture

Was it Lynx or Axe that did that 'get a girlfriend' campaign?
I say DONE.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Troll's picture

It was Axe, but this is slightly different. Slightly.
I like the thought though.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

MidasTouch's picture

Yeah, stop posting on ads of the world and train your biceps.
Wait... WHAT?? D:

and wtf about the card castel <<

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

second_creator's picture

loved it

second_creator
Activity Score 754
Copywriter |

copywriter

ace85le's picture

first idea.

ace85le
Activity Score 3935
Marketing Manager |

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