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Published/Aired: 
February 2008

Description

Print advertisement created by Serviceplan, Germany for comma, within the category: Fashion.

Caption

The man thinks, the woman feels. The man, thinks the woman, feels.
comma, Can change everything.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Carlos Obers
Art Directors: Patrizia Marroni, Sonja Faerber
Copywriters: Carlos Obers, Petra Nachtigall
Photograph: Rankin
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sumsum's picture

well done!

sumsum
Activity Score 613
copywriter
Davosk's picture

Is this for a magazine for thinking women? If so then these ads are spot on. Great copywiting.

Davosk
Activity Score 4815
Art Director
Davosk's picture

I just saw that the category is for clothing/footwear.
That changes things comma a little too smart for a clothing brand.

Davosk
Activity Score 4815
Art Director
triqaziz's picture

I salute the copywriter.

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

Have Heart's picture

Sorry, to me this is just pseudo-intelligent. Doesn't make a point.

Have Heart
Activity Score 922
Art Director
sumsum's picture

which is common with fashion ads.

sumsum
Activity Score 613
copywriter
Garg0yle's picture

What's so great or 'intellectual' about this OLD 'place the comma change the meaning' ploy?? God some of you people...

It's not all that great.

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

sold's picture

agree

sold
Activity Score 3305
Copywriter
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Mr Hughes's picture

I, also, agree.

Mr Hughes
Activity Score 386
Copywriter
BOOBJOB LOOBCANNON's picture

This is pap because, unless you already know it doesn't tell what the brand Comma do. It could be an organisation, an agency, anything.

Rubbish.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

dcgroppo's picture

The brand makes de advert.

dcgroppo
Activity Score 239
Other
RM's picture

Agree with Dugz! It could be for anything! a very wanky piece of work,you should be ashamed of yourselves

RM
Activity Score 419
Copywriter
CreepingFeature's picture

Comma splice ftw

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
spacecadetglow's picture

love it.
as an ad, it doesn't really advertise anything.
but i love the copy.

spacecadetglow
Activity Score 247
Graphic Designer
spacecadetglow's picture

maybe with comma, the man is feeling the woman's clothing?
comma clothes are seductive?'
eh?

spacecadetglow
Activity Score 247
Graphic Designer
fee's picture

Beautiful and very clever!

fee
Activity Score 15
Joe345's picture

Excellent idea, beautiful artwork!

Joe345
Activity Score 21
Sassenbach Advertising
uglyfart's picture

Very nice. Thank you.

uglyfart
Activity Score 25
Freelancer
uncletui's picture

i like it

uncletui
Activity Score 65
photographer
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