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Garfield orange

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by RT&A, Mexico for Comex, within the category: House, Garden.

Caption

We match any color.

Advertising Agency: RT&A/ R.Treviño & Asociados, Monterrey, México
Creative Directors: David Hurtado, Agueda Quiroga
Art Director: Jorge González
Copywriters: Tino Villarreal, Xele Martínez
Illustrator: Jorge González
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borifasio's picture

Nice, i really like it!!!!!!!

borifasio
Activity Score 24
Graphic Designer
Guest's picture

so why would some of his black lines disappear, but not others?

Guest
Guest's picture

I have the same question...

Guest
theanc's picture

Agreed.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

aerotino's picture

very nice!

aerotino
Activity Score 12
Guest's picture

good campaign

Guest
Guest's picture

ya habían sacado lo lo mismo con tipografía y ahora con dibujitos? Ya, la verdad están muy básicos los 2 recursos, y ya dejen de autofelicitarse, creen que no nos damos cuenta de que son comentarios de ustedes mismos???

Guest
Guest's picture

Hey, try to be a pro and discuss in english please. You sound sad and jealous. Try harder and show us a good idea coming from your little-local-mind. ..sorry, can you read?

Guest
Guest's picture

To those commenting on the lack of a full drawing of the characters. The ad doesn't need the full drawing. These cartoon icons are immediately recognizable, and the ad focus is the color, not the character. the characters are simply vehicles of color recognition. If TOO much of the character is rendered it would pull the mind too far from the purpose of the ad. Great ads. Great execution.

Guest
Guest's picture

To those commenting on the lack of a full drawing of the characters. The ad doesn't need the full drawing. These cartoon icons are immediately recognizable, and the ad focus is the color, not the character. the characters are simply vehicles of color recognition. If TOO much of the character is rendered it would pull the mind too far from the purpose of the ad. Great ads. Great execution.

Guest
thetaoengine's picture

To those commenting on the lack of a full drawing of the characters. The ad doesn't need the full drawing. These cartoon icons are immediately recognizable, and the ad focus is the color, not the character. the characters are simply vehicles of color recognition. If TOO much of the character is rendered it would pull the mind too far from the purpose of the ad. Great ads. Great execution.

thetaoengine
Activity Score 6
Creative Director at Zimmerman & Partners Advertising |

Creativity requires the courage to let go of certainties.

Guest's picture

I think its orange

Guest
Guest's picture

The same strategy was done about 8 years ago for Dulux paints in the UK. The line was:
You find the colour, we'll match it.

http://www.clipland.com/Summary/500001481/

Guest
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