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Woodcut

Campaign
Agency Network: 
Published/Aired: 
June 2013

Description

Print advertisement created by Z+, Brazil for Começo de Vida, within the category: Media.

Caption

They can read, they can imagine.
Help us grow our braille library. Donate.

Advertising Agency: Z+ Comunicação, Brazil
Creative Director: Manoel Zanzoti
Art Directors: Marcos Magário Filho, Tércio Alves
Copywriter: Zé Ricardo Novoa
Account Director: Anita Souza
Photographer: Felipe Gombossy
Art Buyer: Alice Iamamura
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certaintly's picture

dont understand the point of the visual

certaintly
Activity Score 3994
certaintly's picture

ok just saw the other ad.
so the people theyre palming are characters in books.
ok yea, this works. not THIS one cus i definitely didnt get that a lumberjack man was a character. but in general, the idea works.

certaintly
Activity Score 3994
Emanresu's picture

Yes, braille is written language for the blind. Words are formed by patterns of raised dots that are felt with the fingertips.

The lumberjack could very well be Paul Bunyan. I see how it could be hard for others to get without his blue ox.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
certaintly's picture

yes i know what braille is :P
but i think theyre referencing more the insight that blind people palm people's faces to "see" what they look like, to read their expressions, etc.

certaintly
Activity Score 3994
kleenex's picture

not a bad set of ads.

kleenex
Activity Score 52582
Web Designer/Developer
655321's picture

Too much of a disconnect here.

655321
Activity Score 176
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