Exercise bike

Agency Network: 
February 2010

Print advertisment created by Y&R, Chile for Colun, within the category: Food.

For those who want to, but can't.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Andres Echeverria
Copywriter / Art Director: Pablo Urrutia
Account manager: Pablo Gacitua

Comments (19)

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Honest Dave's picture
Honest Dave
Activity Score 233

Is something lost in translation? 'Cause this this looks like 'For those that can, but don't"

Dev Kumar's picture
Dev Kumar
Activity Score 834

Agree...the copy got lost. Honest Dave's got it right. Don't think this visual can work without a line though.

elnietodeNicho's picture
Activity Score 361

It works with want for me. Because you want to lost wait, but somehow you can't, as usually happens.
But, I speak spanish as first language, as the guys in Chile. Maybe I'm lost in translation too.
I like the insight.

CUTIEPIE's picture
Activity Score 347

You are kind of lost in gender maybe!!! its a very common insight among women that buy a lot of work out stuff but never use it and it end up curled on a corner as a hat holder or something!!! ...Cute!

hufflepoff's picture
Activity Score 430

Honest_dave is correct!

thedesignaddict's picture
Activity Score 5403

No line is needed. It's simple and clear with just the product.

xcreativity's picture
Activity Score 2374

don't like the copy

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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Schirone's picture
Activity Score 98

i agree, copy is not necessary...and definateIy something has been Iost in trasIation...

i'm here because i'm procrastinating

silvi's picture
Activity Score 4172

This is not the first time i see a bike using for hanging clothes in advertising. Keep thinking, Tony Sarroca.

lorenam's picture
Activity Score 12

I think the copy is clear. She wants because she bought an exercise bike, but she can't because
she doesn't have the willpower.

Tommy G.'s picture
Tommy G.
Activity Score 897

I understand very well.
Great ad. The best of the week

tantrik_indian's picture
Activity Score 953

Something everyone can relate to. :-)

~~this paranoid survived!~~

Imagepro's picture
Activity Score 112

Seems like the solution for this woman is to turn the bike around so she can look out the window when she works out. Then maybe she can?
I dont get the basic here.. Is she too fat? Does she have a handicap? Or is she blind? Help me out.... BAD AD if you ask me. It makes me ask questions though, so they did something right..

thedesignaddict's picture
Activity Score 5403

In fact, the ads is WAY BETTER without the line. The visual just says, 'If you eat this yoghurt, you won't need to work out on the bike'. Simple. Clear.

The line is confusing as it stands, and the above comments confirm this assertion. Without a line my guess is that the ad would have a 7-8 rating. (Now it's a 4).


jimmymars's picture
Activity Score 58

I find eating yoghurt (which is a low fat product in general btw) no excuse to stop exercising.
And there is no such thing as having no time. You have to make time for exercising.
This ad promotes being lazy. That's not a good thing.

Spoonfeederxxx's picture
Activity Score 641

Gee, how unexpected...

I never saw that coming...

Next please...

rolling.stone's picture
Activity Score 2741

no need of copy simple and clear idea


~ Quite obviously, I have gathered no moss ! ~

Ed Rapport's picture
Ed Rapport
Activity Score 724

thanks for being honest dave. the copy should read how you said. They are spinning it like these people have a serious health problem, so instead of using the exercise bike they are eating something that obviously has some type of medication in it to help them stay healthy. me don't like.

Guest's picture

so ture !