Agency Network: 
July 2010

Print advertisment created by Y&R, Chile for Colun, within the category: Food.

Your kid, without sugar.
Colun light

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriter: Fabrizio Baracco
Agency Producer: Constanza Valdes
Account manager: Pablo Gacitua

Comments (22)

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N17's picture
Activity Score 475

i dont get it

AssassinX's picture
Activity Score 1329


Anybody could explain ?

feddy_boo179's picture
Activity Score 71

In my opinion, the non-sugar drink makes the kid become intelligent and he could do the impossible ^^

Reality Check's picture
Reality Check
Activity Score 2539

Too much sugar can make a child hyperactive. This campaign demonstrates that Colun light can have the opposite effect on a child's behaviour.

AssassinX's picture
Activity Score 1329

Bonsai originated in China then 1400 yrs ago it was introduced to Japan.
Actually in these two countries, this miniature art is widely considered to be an entertainment for very old people. At least, it's not the thing for kids.

I'm still not sure abt the ad message of this campaign, maybe Reality Check is right.

Guest's picture

hehehe great :) very funny approach

Guest's picture

It simply means that the kid will be chilled with this drink, and not bouncing off the walls. Trimming a bonsai is a very good way to meditate and be one with your thoughts. I thought the ad was kind of funny.

Guest's picture

Simple really. The less sugar a child has the calmer they are; which translates into them being able to focus their attention on an intricate task.

Pombooie's picture
Activity Score 407

Really it's simple. The less sugar in the drink the able the child is to focus on a complex task - it aids their concentration levels! Advertising isn't that difficult - if it is then it's wrong. Maybe what we see so often are discrepancies in cultural understanding.

jponino's picture
Activity Score 601

sucks like never........
this is typically american way of seiing sugar...
the fact is this is your complete way to eat that you've to change, sugar as nothing to do with it
even if i'm a diabetic, i can absorb any sugar i want, but first i move my ass, and second, i know how and what to eat for doesn't looklike a fat ass

for all that reason that ad sucks.... this is what creatives done 15 years ago in europe...

Pombooie's picture
Activity Score 407

Shame it doesn't help you forge an argument, and help with your grammer.

Guest's picture

la media vuelta!!

capywriter's picture
Activity Score 5509

I don't want my kid to be boring. He should go out and play soccer. This approach reminds me of the Cannes Grand Prix from 2 years ago (Energizer), except they used this thinking the other (and better) way:

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

it's ok

Life is a joke. Laugh.

Shajeel Dzyner's picture
Shajeel Dzyner
Activity Score 26

My opinion is what I understand by this ad the bonsai is small tree but grow it's same like a normal tree.
here the agency trying to show that child can drink without sugar.

tirthomitro's picture
Activity Score 2758

is this ad gud enuf to generate so many cmmnts??
I do not thnk so...
Chak de Phatte!!

they showed me a picture & i laughed
dignity has never been photographed

Byte's picture
Activity Score 327

Funny series! Great.


Cheerriiee's picture
Activity Score 952

kids without sugar, act more like grown ups?!

Guest's picture

Over photoshoped.

JustinCarrasquillo's picture
Activity Score 563

Skin tones are a little off here... Strange hue in the yellow/orange channel. Flattened out.

Light looks off...

Guest's picture

i go with what this guy:

Guest | Mon, 2010-07-05 02:18
Simple really. The less sugar a child has the calmer they are; which translates into them being able to focus their attention on an intricate task.

@jponino- maybe you got too much sugar, i can see with your grammar

Guest's picture

Its simple. "Your kid without sugar" basically translates to being dull and boring trimming and caring for the tree when he could be doing things kids his age should be doing