Advertisement
Agency Network: 
Published/Aired: 
November 2009
Columbia Print Ad -  Sun

Description

Advertising Agency: Prolam Y&R, Santiago, Chile

Print advertisement created by Y&R, Chile for Columbia, within the category: Personal Accessories.

Caption

Protect yourself from what you can't see.

Executive Creative Director: Tony Sarroca
Creative Director: Rodrigo Richards
Art Director: Fernando Espinosa
Copywriter: Gonzalo Ferrada
Account manager: Jorge Pimstein
Log in or register to post comments
pierrelastname's picture

WTF???? unclear message...

pierrelastname
Activity Score 2869
Copywriter
freakart's picture

Like yeah, now it's to this, you have to google the company to understand the ad :D

Columbia Sportswear's Omni-Shade® clothing protects you from damaging UV radiation by blocking the majority of the sun's harmful rays, so you can stay out longer.

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Willey's picture

LoL....thats below the belt...

Willey
Activity Score 140
Graphic Designer
Guest's picture

Very nice, I like it. Interesting approach for the message.

Guest
Marlus Lau's picture

Very nice, I like it. Interesting approach for the message.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
silvi's picture

I like aproach

silvi
Activity Score 4172
Copywriter
panicaler's picture

CNN.. almost same...
originality plz

panicaler
Activity Score 8
Planner
Migzter13's picture

yeah.. protect yourself from Predators.. heat vision and invisibility? deadly mix.
LMAO!

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

rolling.stone's picture

good approach from product point of view

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

mrckais's picture

mmm, i think it eas done by CNN and also won a lion cannes

mrckais
Activity Score 417
Art Director |

mrckais

jayesh_chill's picture

Sometimes ideas could be so fucked up!(over used)
I followed the link given by
Guest | Thu, 2009-11-26 15:25
which led me to CNN weather ad, from there I was led to another medicine ad with the same idea!

jayesh_chill
Activity Score 71
Mumbai
jayesh_chill's picture

Sometimes ideas could be so fucked up!(over used)
I followed the link given by
Guest | Thu, 2009-11-26 15:25
which led me to CNN weather ad, from there I was led to another medicine ad with the same idea!

jayesh_chill
Activity Score 71
Mumbai
willy wonka's picture

done

willy wonka
Activity Score 137
work
Featured Content

Latest Collections

Advertisement