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Strawberry thread

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Copywriter:Humberto Alvarado

Print advertisement created by Y&R, Panama for Colgate, within the category: Health.

Advertising Agency: Cerebro Y&R Panama
Creative Director: Jorge Heilbron
Art Director: Juan Francisco Bernal
Illustrator: Ricardo Lopez
Photographer: Ricardo Lopez
Additional credits: Alberto Weand Ortiz
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BenditaSeaTuZurda's picture

I really like the campaign even though the art direction could have been better.
Great stuff anyways, good thinking.

BenditaSeaTuZurda
Activity Score 150
Art Director at Conill Saatchi & Saatchi LA
Guest's picture

great just great well done

www.thecuriousbrain.com

Guest
everartz's picture

very nice and original too thumbs up!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Good to see different thinking for dental floss.

Guest
Guest's picture

How could it have been better? It looks OK to me

Guest
Conceptual-eyes's picture

The logic does not quite stack up.

The art is a bit rusty too.

Conceptual-eyes
Activity Score 1475
Copywriter
Guest's picture

Agreed. What is this ad saying? Showing fruit "falling apart at the seams" suggests a slow digestive process.

Very bad.

Guest
matks's picture

My digestive process slows down when I read such comments.
An ad is not an Excel document. It's not about logic and calculations. Just the opposite.
One of the best ad books is titled "Fuck Logic" and there is a strong reason for it.
The ad does communicate the benefit in a very clear, interesting and original way. It's a "quick" KV. Would make a great and effective outdoor, which is very rare.

matks
Activity Score 476
Advertising
Conceptual-eyes's picture

Yes. Fuck logic. But only if the message is clear. This isn't. It could easily be interpreted as strawberry flavour or WTF? This is why it's bad. It would not get past a good CD. I assure you.

Conceptual-eyes
Activity Score 1475
Copywriter
matks's picture

You've got strawberry pips in the teeth and you use the floss to remove them. So easy. There're people that don't have such problem but for some it's a discomfort. I'm sure the target (including me;-) get the ad right. Insight is here, whatever the best CD says;-)

matks
Activity Score 476
Advertising
tak's picture

Very graphic. Smart.

tak
Activity Score 23
Administrative
Guest's picture

Don't Like, it makes you understand that the floss is strawberry flavor!!

Guest
matks's picture

No it doesn't. It has a strong insight, you've got to eat a strawberry to get it.

matks
Activity Score 476
Advertising
Guest's picture

booooooooooooooooooooooring.

forced.

Guest
Guest's picture

It doesn't have a cow, chicken or pig. I like it!

Guest
sirvan's picture

Doesn't communicate accurately: does it taste like strawberry? Or does it get strawberry seeds out of your teeth?

It's a good-looking ad, executed well. But too clever by half.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

maashookshee's picture

this is really smart ,simple and selling one respect for that ...

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
bhatnaturally's picture

Looks good. But confusing - can't figure out what the take out is

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

Zlyuk's picture

Bravo!

Zlyuk
Activity Score 132
Art Director at art departament
Guest's picture

fucking bravo!!!!!!

Guest
just write's picture

good thinking... great execution...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

well executed, But what the hell are you trying to say??????????

Guest
tacaz0n's picture

I ask myself that question all the time when I go through the process. I'm just curious to know what part doesn't sit right with you?

tacaz0n
Activity Score 64
Graphic Designer
Punch's picture

Qué buen trabajo señores. Muy, muy bueno!

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Guest's picture

Exelente campaña, hace mucho que no veia una idea con un tan buen punto de union entre grafica e idea.
felicitaciones a la agencia...salud.

Guest
Guest's picture

what does it sat friend???

Guest
Guest's picture

very nice, I would do a version of mango.

Guest
macluvin's picture

my first read on it was it's strawberry flavored floss. so if that was the case, then the visual is really good. other than that, like everyone is saying, the message becomes less clear as to what you are saying.

macluvin
Activity Score 397
Art Director
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