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Smile, 3

Agency Network: 
Published/Aired: 
September 2012
Description: 

Print advertisment created by Y&R, Brazil for Colgate, within the category: Health.

Bean ruins your beauty.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Client Team Directors: Adriana Leite, Tamara Kulib
Photographer: Lucio Cunha
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Felipe Wanderley
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Fabiola Sidorenko

Comments (7)

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Highest Rated

second_creator's picture
second_creator
Activity Score 754

idea won execution lost... flaws in floss

copywriter

kleenex's picture
kleenex
Activity Score 50610

WHAT!?!?!?!?!?!?!?!?!?!?

lezy's picture
lezy
Activity Score 377

thought is good...

denfilm's picture
denfilm
Activity Score 406

very interesting, photoshop forever

second_creator's picture
second_creator
Activity Score 754

idea won execution lost... flaws in floss

copywriter

Rsha_D's picture
Rsha_D
Activity Score 9

I would have just removed the rest of the face (nose and eyes) since in a situation like this the mouth is ALL YOU SEE ??

robthelad's picture
robthelad
Activity Score 120

Have they made these people ugly? Seems a little harsh.

"Floss your teeth or you'll look like Mr Potato head after the fat kid sat on him."

bellagio255's picture
bellagio255
Activity Score 20

scary...

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