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Photoshop Disasters, 3

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Y&R, Brazil for Colgate, within the category: Health.

Caption

Not even that missing ear gets more attention than mouth without care.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Renato Butori
Copywriters: Fabio Victoria, Pedro Bullos
Photographer: Bruno Cals
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabiola Sidorenko
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DilipRevar's picture

Brilliant ad... It works..

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
bate_palmas's picture

Ha ha ha thats great

bate_palmas
Activity Score 1479
Milan Solanki's picture

ad is good, copy not so

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
NatsN's picture

Works as a one-off. Next ad you begin to look for the mistake. But good concept.

NatsN
Activity Score 164
Copywriter
Temple's picture

Excellent.

Temple
Activity Score 11341
Creative Director
ItMatters's picture

Really good.

ItMatters
Activity Score 2167
kleenex's picture

I like the concept. I say the copy needs work though.

kleenex
Activity Score 51098
Web Designer/Developer
Nike Diesel's picture

Excellent indeed.
And I agree with Kleenex, but I might suspect it's because of the translation.

Nike Diesel
Activity Score 13630
Art Director
Omar_Indeed's picture
Omar_Indeed
Activity Score 11
Guidos's picture

It has been done lots of times, besides the two times mentioned here, Wonderbra had done one exactly with 6 fingers
http://files.coloribus.com/files/adsarchive/part_1218/12187205/file/wo...

Guidos
Activity Score 163
Copywriter
morse's picture

Fun campaign!

morse
Activity Score 18024
Art Director |

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yaniyan's picture

worked!

yaniyan
Activity Score 713
NicoCiego's picture

Fantastic work!

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
rauliten's picture

Great Idea!!!!

rauliten
Activity Score 393
Creative Director
Fernando Fernandes's picture

hhauuahhuahua o pior que se depois que li o texto que notei a diferença real! Genial! Braaaaaasssssiiiiiilllll :D

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
karmacoin's picture

pendejisimo... there is not another word in my language to describe it...

karmacoin
Activity Score 688
tip4u's picture

I've seen something like that before

tip4u
Activity Score 89
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