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Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by Y&R, South Africa for Colgate Palmolive, within the category: House, Garden.

Caption

Love your clothes.

Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Art Director: Grant Seller, Bruce Murphy
Photographer: Michael Meyersfeld
Art Buyer: Katherine Legg
Account Manager: Paola Masullo
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Highest Rated

Afro the cat's picture

It's obvious(not really) that the one who commited the crime is the guy with the mask. He loves his soft clothes so much he doesn't take his mask off. Which gets him caught.

I think the idea is good but maybe the other guys in the line shouldn't have that much of a criminal look to direct the attention to the guy with the mask. Also you can't really tell who the woman is pointing at so that doesn't help either. (maybe use a POV shot instead?)
Other than that, masks aren't really considered clothes I think, most probably because they are not used in everyday life. And that is another element which is making this ad hard to understand.

in short: Good idea, too bad it's not simple enough.

Afro the cat
Activity Score 16
Copywriter
Richa Agrawal's picture

just like the logo placed as tag. rest everything is crap. sorry.

Richa Agrawal
Activity Score 324
Copywriter
kaustubhmax's picture

i didnt understand the idea....Can some one please explain...

kaustubhmax
Activity Score 55
Other
Afro the cat's picture

It's obvious(not really) that the one who commited the crime is the guy with the mask. He loves his soft clothes so much he doesn't take his mask off. Which gets him caught.

I think the idea is good but maybe the other guys in the line shouldn't have that much of a criminal look to direct the attention to the guy with the mask. Also you can't really tell who the woman is pointing at so that doesn't help either. (maybe use a POV shot instead?)
Other than that, masks aren't really considered clothes I think, most probably because they are not used in everyday life. And that is another element which is making this ad hard to understand.

in short: Good idea, too bad it's not simple enough.

Afro the cat
Activity Score 16
Copywriter
Barbara O.'s picture

Thanks for the explanation but way too late to get me hooked to the idea. I am still wondering though - about the mask that is.
You are right, this is definitely not a simple ad.

Barbara O.
Activity Score 211
Barbara & 1923 |

Barbara O.

kaustubhmax's picture

just now got it.....after reading comment from Afro...Thanks
I think advertiser gets only "3" seconds to convince the viewer....and I am very careful about it ...........

kaustubhmax
Activity Score 55
Other
bate_palmas's picture

Surprised this turkey ever got produced. Did you really expect people would understand this?

bate_palmas
Activity Score 1479
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