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Eliminate premature wrinkles

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by Ideaworks, Australia for Colgate Palmolive, within the category: House, Garden.

Caption

It's never been easier to make unsightly wrinkles a thing of the past. All you have to do is follow these three simple steps. 1 Treat, 2 Wash, 3 Condition.

Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Jono McCauley
Art Director: James Gali Barrow
Copywriter: Stuart Vidler
Photographer: Neil Bailey
Other additional credits: Debbie Heap
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devkarthik's picture

pls. nooooooooooo

devkarthik
Activity Score 409
Davosk's picture

Australian advertising is usually of a high standard. These are not.

Davosk
Activity Score 4815
Art Director
song0674's picture

I'm surprised someone reckons Australia has high quality ads. I'm from Australia and now working for a London agency. Australian ads generally are woeful in my opinion - this being such an example. But don't expect anything hot from Ideaworks - they do after all, produce junkmail product catalogues (seriously).

song0674
Activity Score 8
London
anne_one's picture

I work in London too. Australia's quality of advertising is that of the rest of the world. I really have seen some worse spots here.

anne_one
Activity Score 152
devanteswing's picture

Sorry, they might not be new, the idea is OK, great art direction though. Tuff category.

devanteswing
Activity Score 23
CPB
shillington's picture

An ad that mocks the skin-care category, it's familiar, but never been done for laundry care so well done.
The anti-aging laundry system tag should be bigger though, just for us web viewers.

shillington
Activity Score 12
Creative Director
anne_one's picture

Good work. Great touch mocking the skin care industry. I like it.

anne_one
Activity Score 152
getconnected2001's picture

not working.

getconnected2001
Activity Score 987
Art Director at New Delhi
anne_one's picture

I think it does work, but that it the problem with ads that mock other ads.

anne_one
Activity Score 152
Rachel.Mann's picture

SO. LAME.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

buckrogers's picture

Rachel is hot ;-)

buckrogers
Activity Score 71
Copywriter
fluffy's picture

Many women don't give a stuff about wrinkles or laundry. If I saw this ad it would put me right off the product.

fluffy
Activity Score 236
Copywriter
buckrogers's picture

The biggest category in the woman's market. I think they do care love. Admit it :-)

buckrogers
Activity Score 71
Copywriter
anne_one's picture

THEY ARE TAKING THE PISS PEOPLE!!!!!!! They don't want you to like it. These are the exact headlines used in skin care advertising.

It would be funnier if it wasn't for such a huge commercial brand like Colpal. Nice.

anne_one
Activity Score 152
buckrogers's picture

Solid campaign! Mocking the skin care category has never been done to death. But NEVER for laundry before I like it.
I actually googled all of these headlines and they are used so often. Clever work guys. In-gag, self indulegent, mock ad, but I like it.
Nothing earth shattering.

(I like how it makes some of the obviously more junior people on this forum angry. Heheh. Over the heads it goes)

buckrogers
Activity Score 71
Copywriter
song0674's picture

I like it how the obviously more “senior” people love this campaign. Being old, forgetfulness starts to kick in hence they can’t remember when an idea is simply original vs done too many times. ;)

Maybe all brands targeted towards women should just mock the skin care industry?

Sorry, couldn’t resist a “Juniors” vs “Seniors” scuffle! ;P

song0674
Activity Score 8
London
Guest's picture

Good content...

http://www.facedoctor.ca

Guest
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