Agency Network: 
March 2010


Print advertisement created by Y&R, United States for Colgate, within the category: Health.


Brushing for 2 minutes will be healthy for everyone.

Advertising Agency: Y&R, New York, USA
Executive Creative Director: Antonio Sarroca
Executive Creative Director LatAM: Guillermo Vega
Creative Directors: Icaro Doria, Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Art Buyer: Helen O’Neill
Illustrator: Andrey Gordeev
Typographer: Jessica Hische
Retoucher: Raul Pardo
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Adaddicted's picture

Lovely art... but the advantage?!

Activity Score 3435
Art Director |


atb2005's picture


What was the advantage of that "sheepish" sex ad that Ivan recently posted? It was an ad for some sex shop in Brazil, showing a bunch of sheep, allegedly staring at you as you were having "colorful" sex or something.
Indeed it was funnier, but there was no link or advantage there either.

Activity Score 13557
Adaddicted's picture

Dude, are you still thinking of Dolly?!
As I stated earlier, A2 Sexshop made their point without showing a sex toy!
But here the visual doesn't communicate what they meant to say. For Colgate... I would repeatedly say this ad is inappropriate!!!
Still respect the Art.

Activity Score 3435
Art Director |


Prime83's picture

There is no coherent link between the product, the benefit and communication. It's a fun campaign that only relies on art direction.

Activity Score 497
Creative Director at Huella Publicidad
Ed Rapport's picture

there is no benefit and besides the octopus don't have teeth to begin with and how would he get toothpaste at the bottom of the ocean and why is the damn octopus turned around so can't see him brushing his teeth? Did someone let some kids in and create these ads at Y&R?

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
aaaron's picture

I love the illustration. Nice concept!

Activity Score 103
Art Director
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