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Hunter

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Y&R, United States for Colgate, within the category: Health.

Caption

Brushing for 2 minutes will be healthy for everyone.

Advertising Agency: Y&R, New York, USA
Executive Creative Director: Antonio Sarroca
Executive Creative Director LatAM: Guillermo Vega
Creative Directors: Icaro Doria, Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Art Buyer: Helen O’Neill
Illustrator: Andrey Gordeev
Typographer: Jessica Hische
Retoucher: Raul Pardo
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Highest Rated

thedesignaddict's picture

Um, toothpaste is the hero for everyone; Man & dog get clean teeth, and the rabbit has 2 minutes to get away from being hunted.

Pretty simple connection.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Critic's picture

Nice since it is Colgate. But, the copy could have been better.

Critic
Activity Score 271
Copywriter at Slow shutters
xcreativity's picture

missing the link

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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thedesignaddict's picture

Um, toothpaste is the hero for everyone; Man & dog get clean teeth, and the rabbit has 2 minutes to get away from being hunted.

Pretty simple connection.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Adaddicted's picture

Detects more than 16 faces ; )

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Dzsoi's picture

I think the copy is perfect for the concept which is funny but a bit off-topic.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
talkingisfree's picture

Art direction is just awesome in these three, but the concep seems a little bit poor to me.

talkingisfree
Activity Score 2712
Art Director
thedesignaddict's picture

Really nice work. Great illustrations.

Simple and entertaining.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Molecule's picture

the copy should say IS healthy for everyone, not will be healthy for everyone.

Molecule
Activity Score 435
Copywriter
atb2005's picture

There's no big difference between saying "IS healthy" and "WILL be healthy". Both are acceptable. The art direction is very good, and so is the concept or approach. Keep in mind that we are talking about toothpaste here. What I mean is that there's not that many great ways to advertise toothpaste, and we've seen them all. I like the "look" or "feel" of this campaign. It's new, refreshing, humorous, and sort of dreamy. Good job!

atb2005
Activity Score 13557
Dzsoi's picture

Agree 99%, but creativity is endless, I bet (or hope) we will find new ways to promote toothpastes and don't have to go too far from the issue to create something new.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Adaddicted's picture

"...healthy for everyone" that's the punch I believe!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

724Studios's picture

i like it!

724Studios
Activity Score 2
Web Designer/Developer
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